Published 05.10.2021 Author: Jake Category: News
The Awin study analysed over 20 million posts on Instagram, which include these hashtags and decided whether or not the hashtag was visible in the original post, or whether the user would need to expand the amount of text visible before they can see it. Across all of the posts checked, 76% of these posts had hidden one of the key hashtags from view.
It was found that 59% if creators
Interesting, as well as hiding whether a post is sponsored or not, many influencers were found to hide the brand name that they are promoting - whether this is a contractual oversight from the brands’ perspective or confidence that showing the product is enough to generate sales.
In the rules established by the Advertising Standards Association (ASA), it is stated that advertising hashtags “must be prominent enough that consumers will easily notice it” and that “burying a label in list of hashtags or placing it under the fold where consumers would need to click ‘see more’ won’t be sufficient”
We will have to see over the coming months whether or not the ASA will take any action based on the findings in this report and if it will be the brand or the influencer who will be held accountable.
Published 05.10.2021 Author: Stephen Category: News
Senate President Karen Spilka told the State House News Service that the chamber won’t consider sports betting this year unless it determines that it has the "bandwidth" to do so.
Governor. Charlie Baker said in a Tweet in September:
All those in favour of sports wagering are eager for legalisation, to prevent Massachusetts from losing money across its board. Neighbouring states such as Rhode Island, Connecticut, New Hampshire, and New York have all legalised sports wagering in some form.
Published 04.10.2021 Author: Jake Category: News
On Friday, Kansspelautoriteit (KSA), the local regulator said: “Due to a technical malfunction of Cruks, it is not possible for online providers, such as Holland Casino and Toto, to allow players on their websites. The cause of the malfunction has been identified. We are working hard to fix it.”
The following day, the regulator was pleased to announce the problem had been resolve and operators could begin the process of accepting players.
Regulating a gambling market usually comes with
However, through all these problems – the KSA have finally launched and with them, 10 legal operators in the country who are eager for new players and will be the perfect targeting ground for keen affiliates.
Published 04.10.2021 Author: Stephen Category: News
Facebooks competitors, TikTok, have designed their entire platform around the short-video content system, and after seeing such incredible success, Instagram very quickly followed suit. Facebook actually own
With Reels, creators are able to access a wide variety of creative video editing tools, such as music from the Facebook music library, your own filmed audio, and add any audio from your device. There are also augmented reality effects to take advantage of, a time and countdown to help your filming, you can alter the speed of your recording and stitch together multiple clips for use.
Regarding payment, they have launched a creator Reels Play “bonus”. The bonus will only pay creators who have been invited to the program based on the performance of their reels, which will be available on both Facebook and Instagram. However, this is only available in the US at the moment.
Published 01.10.2021 Author: Jake Category: News
The association argued that licensed gaming operators play an important role in making themselves known, in order to encourage players who already want to gamble, to choose a regulated operator. They insinuated that if licensed operators cannot advertise their products, players will end up going to offshore casinos.
Gustaf Hoffstedt, the secretary general at BOS said: “The reason why it is important that gambling takes place on
“BOS cannot come to any other conclusion than that the government’s both formal and public opinion outcomes against this form of gambling since the Swedish re-regulation in 2019 is reflected in the catastrophically low channelling of online casinos today.”
He additionally warned that both sport and journalism could suffer as a result, due to the amount of funding that gambling generates in sponsorships. “The same applies to the sports movement, which, thanks to sponsorship agreements, receives multi-million sums from gaming companies, in some cases multi-billion sums.”
Published 01.10.2021 Author: Stephen Category: News
In addition to this, they seek to improve assessments of creditworthiness, while EU member states will also be required to promote financial education and to ensure debt advice is readily available.
Camilla Rosenberg,
Published 30.09.2021 Author: Jake Category: News
Since the license application period opened in April of this year, the KSA reported that they had received 28 applications, meaning only a third have been approved ahead of the market’s launch. The number of applicants was actually lower than originally estimated, with the KSA anticipating around 40.
The regulators chairman, René Jansen has said that further licenses will be
René Jansen continued to say: “High requirements are imposed on a license, including in the field of addiction prevention and consumer protection, and the KSA tests rigorously.
Once the regulated market has been launched, the KSA has announced that they will be increasing their fines for unlicensed operators, following the governments instructions. The regulator recently fined Tipico a sum of €531,000 for offering illegal gambling in the country.
A new online gaming market is always exciting for affiliates, as it offers a number of brand new opportunities that have been untapped. Especially with the iGB Live affiliate event being hosted in Amsterdam this week, offering the first major event since before the COVID-19 pandemic.
Published 30.09.2021 Author: Stephen Category: News
Currently, 27 states have legalised sports betting, but it’s expected for a total of
As for sports betting and igaming revenue in 2021, Joseph Greff has estimated a revenue total of $8.3bn, up from $6.6bn. Sports betting is to account for £4.4bn of the revenue total and igaming will contribute £3.9bn.
With the pace of which the online betting and iGaming market within the US is rising, the prediction changes were more than necessary, according to Greff. He also said that the overall view is favorable, given the recent positive trends related to the NFL and college football, as well as the continued consolidation that may involve much more land-based operators with digital strategies and business models originating from daily fantasy sports.
Published 29.09.2021 Author: Jake Category: News
In addition to the above, they will also be enforcing some payment blocking measures, which would prevent payments to all gambling operators, other than the regulated state monopoly. The police will be provided with a list of blocked gambling companies which they will pass onto banks and other providers to add to a blacklist.
The Finnish Ministry of the Interior said that these changes would
The state owned operator, Veikkaus, has already introduced mandatory verification of identity for their slot games, however adaptations will need to be made to extend this to cover all forms of gambling. Currently the operator is advertising various slot games, but they must reframe if the new laws get passed.
Published 29.09.2021 Author: Stephen Category: News
Gary Grief, Executive director of the Texas Lottery, said: "When then-Gov. Ann Richards purchased the first Texas Lottery scratch ticket in May 1992, no one dreamed of reaching
Robert G. Rivera, Chairman of the Texas Lottery Commission, added: "We are thrilled to announce the Texas Lottery once again generated record revenue for Texas education and veterans during fiscal year 2021. We want to thank all the players for supporting the Texas Lottery and for their participation in providing these much-needed funds for the Foundation School Fund and the Fund for Veterans’ Assistance."