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Ofcom’s New Regulations for Video Sharing Platforms

Published 08.10.2021  Author: Jake  Category: News

Ofcom, also known as The Office of Communications, is a government approved regulatory body which moderates broadcasting in the UK. They body has recently announced a series of upcoming regulation changes which will be implemented across a number of social media platforms, in an attempt to mitigate hateful content.

The regulator has listed a number of measures that video-sharing platforms such as TikTok, Twitch and YouTube must follow in order to protect their users. These online-based giants will be ordered to take “appropriate measures” to protect users on the platform from content that is related to child sexual abuse, terrorism and racism. The action of Ofcom came following results of research showing a third of users have seen hateful content on these sites.

The video sharing platforms will be required to both provide and enforce clear rules for the content that is uploaded to their site. In addition to this, the reporting process must be streamlined and be as easy as possible. The final demand is that adult content must be restricted with robust age verification.

A number of companies, including those mentioned will be watched carefully, with any offenders being fined. Ofcom have promised that next year they will release a report which will determine if and how these regulations have been implemented.

The affiliate marketing industry may benefit from these new regulations, as it will allow for a number of brands to feel confident having affiliates who primarily use video sharing platforms to promote products.


The MGA Amends Rules for Suspicious Betting Reporting

Published 08.10.2021  Author: Stephen  Category: News

The Malta Gaming Authority (MGA) has changed its rules for the reporting of suspicious betting. Due to the changes, the regulator’s Sports Integrity Unit will require suppliers to report any suspicious betting activity through its Suspicious Betting Reporting Mechanism (SBRM), which originally became a requirement for operators at the beginning of the year.

Without revealing its source of information, the MGA’s Sports Integrity Unit will now inform licensees of any suspicious betting activity related to
any event or promotion they may be having.

The MGA stated the changes are intended to allow the betting sector to be more informed and to allow better monitoring and evaluation of sports betting risks.

The MGA said: "One of the Malta Gaming Authority’s commitments is to take a proactive approach in managing sports betting integrity with the aim of addressing the threats posed by match-fixing and malicious sports betting. In this regard, the Authority’s Sports Betting Integrity department continuously seeks ways of improving monitoring and reporting capabilities across the wider Maltese sports betting sector."


Kenya Considers Banning Daytime Gambling

Published 07.10.2021  Author: Jake  Category: News

The Nairobia Country Assembly in Kenya is currently making a decision on whether they should ban gambling during daytime hours. The bill that was proposed by Waithera Chege at a recent hearing, has plans to completely ban all forms of gambling between the hours of 6am and 8pm. In addition to this, the bill will look to further regulate mobile betting and introduce a strict ban on advertising gambling near betting venues.

A survey by Geopoll was carried out in 2017, which found that Kenya has the highest number of youths engaging in gambling in sub-Saharan Africa, with an estimated 76% of the population being involved.

The survey also revealed that Kenyan youths also placed more bets in comparison to other sub-Saharan countries, spending an average of
5,100 Kenyan shilling or $50. The majority of bets were placed on various football events.

In an interview, Waithera Chege said: “I have observed the operations of betting and gaming establishments in the county for a while now. I believe something must be done to curtail the hours spent in these establishments by our youth if we are to secure our future as a county.”

“I shall be proposing that the county and National Licensing Board limit the operating hours of these establishments so as to help protect productive hours among the citizenry and avoid wastage of time by some of our youth who are sadly now addicted to gambling and spend a lot of time at these establishments.”


Connecticut Delay Sports Betting Launch

Published 07.10.2021  Author: Stephen  Category: News

Today (Wednesday, October 7), sports betting was due to launch in Connecticut. However, the Department of Consumer Protection have confirmed that the launch of retail and online sports betting has been delayed. The delay is due to it taking longer than expected for the necessary publication of memorandums of understand on the federal register.

Although Connecticut’s two Native American tribes have already started offering in-person sports bets, all other sources, including online, Lottery, and
off-track-betting sites will have to wait before offering bets.

Kaitlyn Krasselt, a spokesperson for the Department of Consumer Protection, said: "We are still working to finalize the details of the state-wide online and retail launch of sports betting, and we are working with the licensees to ensure their platforms are certified and in compliance with the regulations prior to launch. As such, no date has been set but we do not anticipate it to be a lengthy delay."


Louisiana Sports Betting has Launched

Published 06.10.2021  Author: Jake  Category: News

The act of sports betting has finally been legally launched in Louisiana, however many gamblers were frustrated that they missed the start of the new NFL season. Paragon Casino in Marksville will begin accepting wagers later today, Wednesday October 6th. The original plan was for the market to go live prior to the new season, however a handful of issues caused delays including some last minute changes to the Louisiana Gaming Control Board as well as hurricane Ida.

In addition to in-person sports betting going live, the Louisiana Lottery is expect ed to launch both online and mobile sports wagering, however this
will only be available in the 55 parishes that voted in favour of this.

The chairman of the Tunica-Biloxi tribe, Marshall Pierite said: “As a native Louisianan and Chairman of the Tunica-Biloxi Tribe of Louisiana, I am thrilled to help usher in sports betting to our state.”

A number of sports events will be eligible for betting, including sports on the professional, Olympic and collegiate levels. However, the bill made it clear that high school sports and competitive video game matches are completely off-limits. Although the high school matches being off limits, it is surprising that the state are against eSports considering the nature of this growing market.


GamCare Calls for More Gambling Support for University Students

Published 06.10.2021  Author: Stephen  Category: News

British gambling harm awareness charity, GamCare have issued a call for more support to be provided to university students in an attempt to help educate them about the risks associated with gambling.

GamCare referred to a study from the British Gambling Commission which found that young people are most vulnerable when it comes to experiencing gambling harm "after achieving independence from parents". Almost one quarter of student gamblers are at some degree of risk from gambling.

GamCare make many efforts in an attempt to raise awareness of gambling harm involving students, including their
website, BigDeal, that offers support and information about gambling for young people.

Alexa Roseblade, GamCare senior programme manager said: "During this time of transition many young people are entering environments where gambling can be the norm – but there’s a lack of knowledge on how to recognise gambling harm or know where to turn to for support."

"There are many key drivers that contribute to this issue amongst students – having more time, personal independence and financial freedom with easy access to overdrafts and loans can encourage increased gambling behaviours."


Influencers on Instagram Hide #ad Hashtag against ASA Rules

Published 05.10.2021  Author: Jake  Category: News

The affiliate network Awin released the results of their latest study, which found that around 76% of influencers on Instagram are hiding advertising disclosures in their promotional posts. According to the Advertising Standard Association, it is required for influencers to disclose when they have been paid to make a post or publish content, these posts must include one of the following hashtags: #ad, #advertisement, #sponsored, #affiliate or #gifted.

The Awin study analysed over 20 million posts on Instagram, which include these hashtags and decided whether or not the hashtag was visible in the original post, or whether the user would need to expand the amount of text visible before they can see it. Across all of the posts checked, 76% of these posts had hidden one of the key hashtags from view.

It was found that 59% if creators
put the disclosing hashtag midway through the post or caption, 24% included it right at the end and 12% entered the hashtag in the comment section. They found that only 5% of these posts, included the hashtag at the beginning of the post.

Interesting, as well as hiding whether a post is sponsored or not, many influencers were found to hide the brand name that they are promoting - whether this is a contractual oversight from the brands’ perspective or confidence that showing the product is enough to generate sales.

In the rules established by the Advertising Standards Association (ASA), it is stated that advertising hashtags “must be prominent enough that consumers will easily notice it” and that “burying a label in list of hashtags or placing it under the fold where consumers would need to click ‘see more’ won’t be sufficient”

We will have to see over the coming months whether or not the ASA will take any action based on the findings in this report and if it will be the brand or the influencer who will be held accountable.


Sports Betting Legislation in Massachusetts is Not a Priority

Published 05.10.2021  Author: Stephen  Category: News

Thirty of the US states have already legalised some form of sports wagering, however, Massachusetts looks unlikely to legalise sports betting any time soon. Some senators say that although the house has approved a sports betting bill, it isn’t a priority for the state senate.

Senate President Karen Spilka told the State House News Service that the chamber won’t consider sports betting this year unless it determines that it has the "bandwidth" to do so.

Governor. Charlie Baker said in a Tweet in September:
"We filed a bill in 2019 and again this year to legalize sports betting in MA – it’s time to act and get this done. MA is losing out to many of our neighbours on this one."

All those in favour of sports wagering are eager for legalisation, to prevent Massachusetts from losing money across its board. Neighbouring states such as Rhode Island, Connecticut, New Hampshire, and New York have all legalised sports wagering in some form.


The Netherlands Newly Regulated Gambling Market Launches

Published 04.10.2021  Author: Jake  Category: News

The Netherlands have finally seen the launch of the newly regulated online gambling market, following a couple of unfortunate delays. The newly licensed operators were due to be accepting players on the 1st of the month, but due to a technical fault with the self-exclusion system (Centraal Register Uitsluiting Kansspelen) they were only able to begin operation on October 2nd.

On Friday, Kansspelautoriteit (KSA), the local regulator said: “Due to a technical malfunction of Cruks, it is not possible for online providers, such as Holland Casino and Toto, to allow players on their websites. The cause of the malfunction has been identified. We are working hard to fix it.”

The following day, the regulator was pleased to announce the problem had been resolve and operators could begin the process of accepting players.

Regulating a gambling market usually comes with
some delays and this is not the first the Netherlands have experienced. When the new Remote Gambling Act was being implemented, there were a number of hold ups where alterations had to be made before it would finally be accepted. Additionally at the start of April, there were some further technical problems which delayed operators from being able to apply for a license.

However, through all these problems – the KSA have finally launched and with them, 10 legal operators in the country who are eager for new players and will be the perfect targeting ground for keen affiliates.


Facebook Launches Short-Form Video Reels

Published 04.10.2021  Author: Stephen  Category: News

As of September 29, one of the top social media platforms, Facebook, have launched their short-form video reels after seeing success from the launch of reels via Instagram.

Facebooks competitors, TikTok, have designed their entire platform around the short-video content system, and after seeing such incredible success, Instagram very quickly followed suit. Facebook actually own
Instagram and since Instagram has gained more traction due to the reels release, this content creation system has now been released on Facebook.

With Reels, creators are able to access a wide variety of creative video editing tools, such as music from the Facebook music library, your own filmed audio, and add any audio from your device. There are also augmented reality effects to take advantage of, a time and countdown to help your filming, you can alter the speed of your recording and stitch together multiple clips for use.

Regarding payment, they have launched a creator Reels Play “bonus”. The bonus will only pay creators who have been invited to the program based on the performance of their reels, which will be available on both Facebook and Instagram. However, this is only available in the US at the moment.


BOS takes on Swedish Government regarding New Advertising Restrictions

Published 01.10.2021  Author: Jake  Category: News

The Swedish government have recently proposed to put gambling advertisement under “special moderation” which would change the treatment to be more inline with those in place for alcohol adverts. The local iGaming association, named Branscheforenigen för Onlinespel or BOS have responded calling for this consideration to be withdrawn.

The association argued that licensed gaming operators play an important role in making themselves known, in order to encourage players who already want to gamble, to choose a regulated operator. They insinuated that if licensed operators cannot advertise their products, players will end up going to offshore casinos.

Gustaf Hoffstedt, the secretary general at BOS said: “The reason why it is important that gambling takes place on
the designated licence market is only there do Swedish legislators and authorities have command of consumer protection. The state has a goal that channelisation in the Swedish gaming market should amount to at least 90 per cent as of January 1, 2022. The most recently estimated channelisation is 85 per cent and thus below the target of 90 per cent.”

“BOS cannot come to any other conclusion than that the government’s both formal and public opinion outcomes against this form of gambling since the Swedish re-regulation in 2019 is reflected in the catastrophically low channelling of online casinos today.”

He additionally warned that both sport and journalism could suffer as a result, due to the amount of funding that gambling generates in sponsorships. “The same applies to the sports movement, which, thanks to sponsorship agreements, receives multi-million sums from gaming companies, in some cases multi-billion sums.”


Swedish Gambling Regulator Responds to EU Credit Rules Proposal

Published 01.10.2021  Author: Stephen  Category: News

The Swedish gambling regulator, Spelinspektionen, have said that the European Commission’s proposals to reform its Consumer Credit Direct would help reduce gambling harm. The new proposal aims to ensure credit information is displayed to consumers in a clear way.

In addition to this, they seek to improve assessments of creditworthiness, while EU member states will also be required to promote financial education and to ensure debt advice is readily available.

Camilla Rosenberg,
Spelinspektionen director general, said: "Strengthened consumer protection when granting credit, in particular a strengthened and expanded credit review, can contribute to a reduction in gambling on credit and thus promote the protection of players with problematic gambling behaviour."


KSA Approve 10 Gambling Licenses Ready for Dutch Market Launch

Published 30.09.2021  Author: Jake  Category: News

The fast approaching launch of the newly regulated Dutch market is just around the corner, going live on the 1st of October. De Kansspelautoriteit (KSA), the local regulator, has announced that they have approved a total of 10 online gaming licenses for day 1. Although they have not confirmed which operators they have given the green light, they have said we will find out very soon.

Since the license application period opened in April of this year, the KSA reported that they had received 28 applications, meaning only a third have been approved ahead of the market’s launch. The number of applicants was actually lower than originally estimated, with the KSA anticipating around 40.

The regulators chairman, René Jansen has said that further licenses will be
approved in the near future, with more applications still expected once they go live. He clarified that their market will not properly reach its final shape until July 2022, allowing for plenty of time for them to tweak regulations.

René Jansen continued to say: “High requirements are imposed on a license, including in the field of addiction prevention and consumer protection, and the KSA tests rigorously.

Once the regulated market has been launched, the KSA has announced that they will be increasing their fines for unlicensed operators, following the governments instructions. The regulator recently fined Tipico a sum of €531,000 for offering illegal gambling in the country.

A new online gaming market is always exciting for affiliates, as it offers a number of brand new opportunities that have been untapped. Especially with the iGB Live affiliate event being hosted in Amsterdam this week, offering the first major event since before the COVID-19 pandemic.


Analyst Increases Revenue Predictions for US Online Gambling Market

Published 30.09.2021  Author: Stephen  Category: News

Joseph Greff, a JP Morgan analyst has predicted a higher than expected revenue for the US igaming and sports wagering market. Joseph Greff now predicts revenue of $19.3bn for 2025, up from previous projections of $12.2bn. His predictions for sports betting revenue have risen from $7.6bn to $11.5bn. In regard to igaming revenue, this could rise from an originally projected $4.6bn to $7.8bn.

Currently, 27 states have legalised sports betting, but it’s expected for a total of
35 states to have legalised sports betting by 2025.

As for sports betting and igaming revenue in 2021, Joseph Greff has estimated a revenue total of $8.3bn, up from $6.6bn. Sports betting is to account for £4.4bn of the revenue total and igaming will contribute £3.9bn.

With the pace of which the online betting and iGaming market within the US is rising, the prediction changes were more than necessary, according to Greff. He also said that the overall view is favorable, given the recent positive trends related to the NFL and college football, as well as the continued consolidation that may involve much more land-based operators with digital strategies and business models originating from daily fantasy sports.


Finland Proposes Ban on Advertising Slots

Published 29.09.2021  Author: Jake  Category: News

The Finnish Lottery Act looks to have a new overhaul, with the government submitting a number of new rules to better control gambling in the country. The bill proposes a complete ban on advertising slots and would require players to verify their identity for all types of gambling products. The second rule expands on the already existing requirement to verify age.

In addition to the above, they will also be enforcing some payment blocking measures, which would prevent payments to all gambling operators, other than the regulated state monopoly. The police will be provided with a list of blocked gambling companies which they will pass onto banks and other providers to add to a blacklist.

The Finnish Ministry of the Interior said that these changes would
“reduce the disadvantages of gambling”. It is unclear on how these changes will effect the online market as potentially over regulating casinos can sometimes push players to gamble elsewhere.

The state owned operator, Veikkaus, has already introduced mandatory verification of identity for their slot games, however adaptations will need to be made to extend this to cover all forms of gambling. Currently the operator is advertising various slot games, but they must reframe if the new laws get passed.


Texas Lottery Hits New Record Sales

Published 29.09.2021  Author: Stephen  Category: News

The Texas Lottery have reportedly generated $8.107b in sales for the 2021 fiscal year, up by 20.9% from 2020. The Lottery are currently in their 30th anniversary year and have contributed $1.998bn to public schools and veterans within the state.

Gary Grief, Executive director of the Texas Lottery, said: "When then-Gov. Ann Richards purchased the first Texas Lottery scratch ticket in May 1992, no one dreamed of reaching
$8b in sales or contributing nearly $2b in one year to our great state from the sale of lottery products."

Robert G. Rivera, Chairman of the Texas Lottery Commission, added: "We are thrilled to announce the Texas Lottery once again generated record revenue for Texas education and veterans during fiscal year 2021. We want to thank all the players for supporting the Texas Lottery and for their participation in providing these much-needed funds for the Foundation School Fund and the Fund for Veterans’ Assistance."


Sports Betting in Tennessee generates $144.5m in Bets for August

Published 28.09.2021  Author: Stephen  Category: News

According to the Tennessee Education Lottery and Sports Wagering Advisory Council, Tennessee’s sports betting handle reached $144.5m in August, which was the same in July.

The pace of betting remained at $4.7m per day, however gross gaming revenue is down from $15.2m in July, to $13.2m.

Nicole Russo, analyst for PlayTenn.com said: "After an up and down summer, it would’ve been encouraging to see some
growth in handle ahead of what is a crucial period in the industry. No sport motivates bettors like football, though and a surge in betting this fall will put an end to the slower summer months."

Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayTenn.com commented: "This is the most important time for the industry, but we still don’t know for certain how bettors in Tennessee will engage over a full football season. It seems like a safe bet that wagering on football will likely represent a greater share of Tennessee’s annual handle than the national average."


Lithuania to Approve Creation of Online-Only Gambling Licenses

Published 28.09.2021  Author: Jake  Category: News

The Lithuania legislator, Seimas, have approved the first reading of new amendments to the gambling act which would allow for online-only gaming licenses in the country. Currently, for an operator to offer online gambling, they must be partnered with a land-based casino which has a valid license. These new changes would allow for online specific licenses that would not require such a partnership.

Operators who are interested in one of these new licenses would need to hold at least €1.2 million to open a casino, €289,000 for sports betting and finally €144,000 for horse racing betting.

Additionally, a new fee will be introduced to all kinds of gambling licenses. All operators must
pay €1 million to receive their license and there will be additional charges based on the types of games that they will be offering. The most expensive being remote gambling at €500,000, followed by slots at €300,000 and bingo at €100,000.

These amendments were approved in the first reading, with 74 votes in favour, 7 against and 39 declining to make their decision at this time. As a result of this, a second reading will be required before proposals can become law.

A member of the Lithuanian Legislature, Mykola Majauskas, said that these changes will generate an estimated €8 million per year for the state and this money could be spent on addiction prevention.


Advertising Standards Authority Hosting Gambling Advert Webinar

Published 27.09.2021  Author: Jake  Category: News

The Advertising Standards Authority (ASA), the UK’s advertising regulator will be hosting a webinar for the gambling industry this week. The online event will be outlining issues such as financial claims as well as providing a full explanation of advertising rules in gambling and guidance for the protection of children. The regulator insisted that the rules in these specific areas will be strengthened.

The webinar is scheduled to take place on Tuesday, 28th of September between 10am and 11:30am BST.

The Advertising Standards Authority added that
: “On a general level, gambling ads must not portray, condone or encourage behaviour that could lead to financial, social, or emotional harm. This includes encouraging consumers to continue gambling after a loss, implying that consumers can excel in poker without previous experience and emphasising the buzz consumers may feel while gambling.”

“Given that we’re likely to make updates to the rules soon, we encourage industry members to attend our upcoming webinar so that they can hear more about the rules directly from our experts.”

Finally, an ASA spokesperson said “It's vital for gambling operators to understand what they can and can't say in ads.” It will be interesting to see which new rules the ASA is planning to introduce and how this will effect affiliate marketing in the UK.


Connecticut Introduces Voluntary Self-Exclusion Programme

Published 27.09.2021  Author: Stephen  Category: News

Ahead of the launch of sports betting and online casino gambling within Connecticut, the Department of Consumer Protection have launched a voluntary self-exclusion programme, allowing users to exclude themselves from being able to gamble.

The programme will allow users to set limits including deposit and time limits, set a cooling off period, or even set a lifetime ban for themselves.

Michelle Seagull, the consumer protection commissioner, said:
"While this may be a form of entertainment many people can enjoy, for others it can be a harmful addiction. The ability to voluntarily exclude yourself from these activities is one of the many tools available to help."

Diana Goode, executive director of the Connecticut Council on Problem Gambling, said: "In the problem gambling community, self-exclusion is an essential step in helping people who are addicted. By creating a barrier from participating, it allows those in recovery a much-needed respite from triggers and reduces the likelihood of relapse."

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