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White Label Casino Portal Affiliate Program Update

Published 18.12.2025  Author: Karl Richard  Category: Affiliate Program News

White Label Casino Portal Affiliate Program has updated its affiliate program software to the award winning ERASS platform. A fully turnkey affiliate tracking and management solution, affiliates now get a truly world class affiliate system where they can create and manage unlimited tracking referral campaigns with optional extended data tracking functionality and produce detailed traffic and financial data.

Affiliates can signup to the program directly from the website and start advertising White Label Casino Portal to potential new customers and also sub-affiliates collecting generous commissions from all setup fee sales fees generated.

About White Label Casino Portal

Get your own turnkey domain branded white label casino portal connecting to hundreds of geo-targeted online casino brands collecting the best network leveraged lifetime commission rates from all your referred casino players. We supply a fully responsive portal website for pc, tablet and smartphone, geo targeted managed platform delivering proven converting content to your website visitors. We manage hundreds of affiliate accounts, payment collections and account settlements for all our partners. Simply drive targeted traffic to your exclusive domain portal and our platform will generate lifetime commisson revenues delivering geo targeted casino marketing content to your visitors.

We can have your casino portal setup and ready for live launch within days so you can start driving traffic to your site and generating lifetime commission revenues. Network volume leveraged casino commission rates gives you upto 90% revenue commission for all your casino players. Choose from your own portal domain supplied from our inventory, a sub-domain for a existing portal brand or use your own domain pointing it to our servers.

Drive targeted traffic to your own branded casino portal and our platform will deliver the best performing casino content, track all activity and report on your portal performance. We take care of managing all technical and content services for your casino portal. You benefit from our network reach and volume with some of the best leveraged revenue share commission rates negotiated with our casino partner brands. Earn lifetime commission revenues from all your referred online casino players.

For more information please visit www.whitelabelcasinoportal.com


Chat GPT to included adverts according to new leak and Denmark overhauls gambling rules

Published 16.12.2025  Author: Karl Richard  Category: Affiliate Industry News

In the new android open-source version data miners have found lines of code within chat GPT that contain implementations for an in-house advertising system. This could change how people use the app and could encourage more users to switch to either more conventional methods such as simply using search engines such as google or upgrading to the premium version to potentially avoid these ads.

This could lead to adverts making their way into the recommended searches for those who use the platform and is expected to be like the way that google already incorporates ads into their ai search tools. The CEO of chat GPT has already come out and said that they are aiming to gently test ads on the platform.

With chat GPT having already reached 800 million weekly users and processing billions of prompts it quickly becomes a very attractive space for advertisers. Affiliates cannot afford to ignore this especially with the changes in consumer behaviour that the platform has brough forward in the recent wave of Ai in search tools and video tools. It presents an intriguing opportunity for affiliates and marketers alike.

Denmark have had a government proposal to overhaul their gambling rules including a ban on rev-share affiliate marketing. Which is set to cause carnage in one of Europe’s best regulated and well-established markets. While it does not outright outlaw affiliate marketing it bans affects most contracts by taking out rev share agreements and cancelling not only future agreements but immediately ending current ones too.

The ministry of taxation in Denmark have said that this is needed to strengthen consumer protection and to reduce incentives that encourage excessive gambling. They aim to make it restricted enough to the point where it is still viable and attractive to be a licensed operator while still making it difficult for unlicensed operators to continue to exist in the Danish gambling industry.

The new rules are set to take place on the 1st of January 2027 rev share tied to player losses would become illegal even if they were lawfully concluded years earlier. This is worrying those major companies that are dependent upon Danish gambling as they have invested heavily into their market over the years and these regulation changes are set to cause major upset within the space. This is set to test the suppliers in Denmark ability to work around these new regulations or it could see countless providers leave the region and go elsewhere where the lucrative rev share models are still allowed.


More and more affiliates integrate AI into their platforms

Published 01.12.2025  Author: Karl Richard  Category: Affiliate Industry News

They are making use of AI in their affiliate platforms by integrating them into their databases and API’s to better automate the collection and storing of data. This is allowing them to speed up the automated processing so that they are able to more efficiently market and sort the data they receive from their affiliates so that they can improve the quality and accuracy of their marketing.

However its not all been positive especially with recent developments in the search space with things like chat GPT and Google’s ai summary taking up large amounts of traffic and redirecting it where they see fit. This has led to companies that are recommended by the AI having improved search rankings and increased traffic compared to the traditional page rank algorithm that sites and affiliates have been using to increase traffic for so long.

Some companies are preparing themselves for AI integration and are making sure to make the best use case of these tools so that they are not just cosmetics add ons but can actually help increase traffic and generate high quality content. They are aiming to be able to fight back using the AI for their benefit by using it as a tool to combat the recent changes with how users search the internet and obtain information.


Massive impact on the UK gambling industry from the new autumn budget

Published 27.11.2025  Author: Karl Richard  Category: Affiliate Industry News

Online casinos and book makers have been hit by an increase from 21-40% in remote gaming duty in the new budget. This is set to raise billions in taxes by shaving millions off the profit margins from providers. Major market share holders in the industry have already warned off diminished profits in their forecasts and are saying that thousands of jobs are at risk.

There will also be an increase in the general betting duty that will rise from 15% - 25% for wagers placed on sports bets from April 2027. This could result in affiliates suffering losses in commissions as more and more of earnings for casinos is being eaten up by fees and new regulations making the already heavily regulated UK market.

This is likely to have a large impact on the entire online gambling industry in the UK as all gambling companies are set to lose millions in revenue. This could lead to companies offering worse deals for their customers such as worse odds than before or higher deposit and withdrawal limits.

In summary, affiliates should be cautious with sending traffic and may want to look into alternative traffic if they are heavily dependent on UK traffic as these new laws and limits are set to have a drastic change on the UK online gambling market with many smaller providers expected to leave the market in line with the increases in taxes.


Why Affiliate credibility matters more than ever

Published 25.11.2025  Author: Karl Richard  Category: Affiliate Industry News

Due to the influx of Ai generated slop and misinformation credibility is beginning to matter more than ever for affiliates, as the market is already so saturated the importance of being trustworthy and having accurate information is becoming more and more important for affiliates. Transparency is beginning to make a bigger difference towards not only the reputation of the affiliates but the overall user experience that they are able to provide.

Long term customer loyalty is becoming more and more important especially in the casino and gambling industries as they are more likely to return and become regular users if they believe that they are being provided with a good customer experience and that the affiliates priority is not only using them to generate revenue.

Especially in the casino industry affiliate advertising such as misleading player bonuses or free spins are becoming more of a detriment to the industry as a whole as more and more players are beginning to trust affiliates less and less. This is leading to some affiliates struggling to continue to provide users to platforms if they are seen to be untrustworthy.

Affiliates are all being asked to first hand confirm that the information that they are providing is accurate itself, in both the online gambling industry and other areas of the affiliate market marketers should check with the provider of the content and material that they are advertising so that they are able to say with certainty that they are being honest and truthful in all of their promotions. Affiliates who are able to confidently prove again and again that their offers and campaigns are transparent are generally able to have more retained users that are able to greater long term revenue.


Revolutionary UK regulation changes that could reinvent consent and tracking for affiliates

Published 25.11.2025  Author: Karl Richard  Category: Affiliate Industry News

The UK’s data use and access act that will occur between now and June 2026 is set to change how affiliates can go around gathering user data using cookies. Updates to the wording surrounding this could mean that certain cookies no longer have to be displayed to the user but there must still be an easy way to opt out of them.

This could lead to changes with how affiliate providers go around handling cookies and with less users declining affiliate tracking so long as they comply with the legislation as new fines are set to be up to £17.5 million or 4% of turnover. Therefore affiliates are able to generate more data and could increase their revenues due to the more accurate tracking.

The data that affiliates store with these new laws must be provable to be exclusively essential for tracking and not for general data gathering. This could mean that affiliates are able to separate the data they collect for statistical and for marketing purposes further so that they are able to still acquire the information needed for tracking while also having the chance to gather more information for their marketing.

In summary, it does not guarantee an incredible short term benefit for affiliates but if they are able to comply with this new law and are able to adapt their methods for cookies and data collection then they could have a possible boost in their marketing campaigns in the future.


Top 6 affiliate marketing industries for europe in 2025

Published 25.11.2025  Author:   Category: Affiliate Industry News

The top 6 industries include Tech, IGaming, Health and fitness, Financial services, E commerce, Premium products these industries are all continuing their growth and others are continuing to grow even though their sales rapidly increased during covid such as health and fitness products.

The European digital economy has surpassed the 1 trillion euro mark and is not going to slow down anytime soon. This means that affiliates are set to have an even growing market of potential customers to direct and track allowing for a potential increase across all affiliate markets if they are able to capitalise off this immense growth.

Europe is still relatively unsaturated when compared to the American and Asian markets so there are still plenty of opportunities within the European market as its ever evolving regulations and customer base continue to present affiliates with traffic.This leaves plenty of opportunities for new affiliates to enter the market and for existing affiliates to expand to capitalise of this current growth.

To summarise, this market should continue to follow current trends and further develop the digital market and affiliates should be ready for this growth so that they are able to capitalise off the expansion and the potential new traffic they will be able to market to as the European market continues to further develop.


Brazilian sport betting industry reaches its 1 year anniversary from an affiliates point of view

Published 24.11.2025  Author: Karl Richard  Category: Affiliate Industry News

The market has quickly matured from the grey market to a more regulated sector in the Brazilian gambling industry. Some brands have quickly come and gone and others that have made smarter and longer term investment decisions are having great success. With more licensed brands it allows the affiliates to move their traffic over from the grey market to the regulated sector and many hoped that this would transpire smoothly. However, compulsory CPF and facial recognition checks have reshaped the landscape. The market is currently maturing into a more professional, predictable and stable source of revenue for many of the affiliates currently operating in the Brazilian gambling industry.

Football is a popular method for attracting more traffic and allows a short term hook however if you use it as your primary method for acquiring players it can fall short especially with the short term sponsoring of the regions football teams. With market experts expecting the restrictions around the marketing and the entire Brazilian gambling affiliate industry to become even more strict and more heavily regulated it leaves a demand for affiliates to find new methods for reaching players within this already heavily regulated market. They are managing to maintain players better by offering better loyalty programs in order to create and sustain as many long term customers as possible for these brands and affiliate programs.

There are a few trends that many regional and industry experts believe are likely to happen in 2026 for the Brazilian affiliate gambling industry. These are expected to cause an increase in the number of local casinos as regional partners begin to realize the growth and expansion of the industry as a whole they are far more likely to begin investing in their own authentic casinos. Regional partners are better able to understand and meet their customers needs especially as they are able to convey their advertising more appropriately as they are able to better communicate with and understand the social customs of the Portuguese speaking locals.

Another likely trend is expected to be the increase in the number of customers who are migrating over from the football advertising as the younger audience matures and are more likely to support their teams sponsors, if affiliates are able to tap into the strong loyalty that is found among football supporters. Especially as they are heavily likely to support the sponsor and the local businesses supporting their local and favorite football teams.

Finally enforcement is likely to increase even further pushing customers further away from the grey market businesses and sites and directing them towards the more heavily regulated and restriction compliant licensed brands. This is likely to incentivize brands to gain licenses in the region if they wish to continue to be able to operate in the Brazilian eco system and continue to reap the reward from this well rated and hype deserving sector of the gambling industry. It truly is a hidden gem that many are now flocking to, so that they are able to capitalize of this new wave of regulated and sustainable gambling in the region.

In summary, keep an eye out on the development of this every expanding sector of the gambling industry and it can be especially beneficial for sites with plenty of knowledge in the region and is best suited to those sites with plenty of Brazilian traffic. The sports betting is a popular method for introducing customers to your advertised sites, the casinos themselves are continuing to gain traction and gain more visits from local players as more are beginning to go to the casinos and not just sports betting. It’s definitely a market to look into especially for affiliates that have strong sports betting and casino programs.


Brands are doubling down on affiliate marketing

Published 24.11.2025  Author: Karl Richard  Category: Affiliate Industry News

Influencers are taking up a greater portion of brands marketing budgets as they are set to over double down on their affiliate marketing campaigns and some are finding great success. Therefore more and more are set to expand their existing programs while others start new and additional affiliate marketing programs to capitalize on this ever changing business landscape.

Social media influencers in particular are becoming more and more popular among affiliates with most of the campaigns paying off and allowing them to increase their sales figures. This is allowing more affiliates than ever the ability to expand upon their marketing and allowing them to convert more and more customers having an incredibly positive impact on their revenues through their affiliate marketing campaigns and their affiliate links used with social media influencers.

Other programs such as loyalty and rewards are also having an increasingly popular effect on the revenues of the affiliates who are set to use them to their continued benefit. This is allowing affiliate programs an easier time scaling their programs so that they are able to better use multiple traffic sources to benefit from and increase the traffic they are sending to their respective targets.

Finally affiliate marketing programs are also making good use of email marketing campaigns and are increasing their spending on this marketing source. This is allowing them to offer personalized marketing material to customers at an easily scalable system as it simply requires them to build a database in order to have a platform that they are able to market to.

These programs and alternative traffic sources are allowing affiliates to better reach a broader and larger market allowing them to rapidly expand their affiliate platforms and generate generous revenue models that allow them to dominate their respective field in the cyberspace if they are able to properly utilize them. They are also allowing affiliates to offer more personalized and increasingly effective marketing materials to their customers through the use of social media and influencers. This is allowing them to more specifically target their customers so that they are more likely to receive marketing information and materials that are suited to their personal preferences.

In conclusion, social media and email marketing is making a wave through the affiliate marketing industry as it allows for better and more specific targeting for the affiliates when targeting customers to advertise to. As more and more companies are beginning to use these methods they are likely to become more popular and widespread so having a good insight could be essential for affiliate marketing in the future as the internet continues to evolve.


Changing regulations in the UK-market set to push industry giants Bet Fair out of their UK and Ireland affiliate program

Published 24.11.2025  Author: Karl Richard  Category: Affiliate Industry News

UK gambling industry giant Bet Fair are set to withdraw their UK and Ireland affiliate programs. They are set to consolidate their affiliate programs into their parent company flutter in order to allow for an easier affiliate program to manage and make it easier for them to comply with the regulations of the UK and Ireland. As regulations become more strict and the company are seeking to centralize the management of their affiliate programs into flutters global affiliate program.

Partners currently established with their current UK and Ireland affiliate platforms have been told to contact with their affiliate managers so that they are able to join the flutter global affiliate program that is set to take over Bet Fair’s UK and Ireland affiliate programs. This is set to have been completed by the 1st of July 2025 and should allow the business to improve the running of their UK and Irish affiliate programs so that both the affiliates and the affiliate managers are able to operate in a better capacity due to the centralization and incorporation into flutters global affiliate program.

As flutter’s sub brands such as Paddy Power and Sky bet continue to further complicate their operations in the UK gambling industry they are seeking to centralize the affiliate programs for all of these brand so that they are able to operate in a more efficient manner. By merging all of their sub brands into their global affiliate program they are aiming to reduce the compliance costs they are having to pay so that they are able to continue operating in the UK market this would allow the brand to save money simply by consolidating their brands into their global brand so that they are able to minimize their operating costs.

In summary, this move is set to reduce the outcomings that flutter are having to pay as UK regulations become even more strict and compliance fees are totaling at more than 150 million euros this has led to the company to seek to reduce their outgoings by consolidating their affiliate platforms to allow for better and easier centralized management by their global brand.


Cyber Software Affiliate Program

Published 05.05.2022  Author: Alison Davis  Category: Affiliate Program News

Cyber Software Cyber Software have updated their own affiliate program with their latest affiliate management software. Quite an interesting proposition for an affiliate management platform supplier to actually operate an affiliate program where affiliates can refer customers to buy the very same affiliate management platform software. However, you have to love the fact that they are that confident about their affiliate software that they use it themselves, unlike every single other affiliate software platform provider.

Cyber Software operates a unique Affiliate Program that enables you to refer customers to any of the Cyber Software affiliate platform software products or service solutions from which you will generate lifetime commissions for the customers that you refer. Cyber Software supply affiliate program management software to the gaming, financial, retail and multi level marketing industries.

Not only do we supply our affiliate program management software to clients around the world but of course, we use our own affiliate software to power our affiliate program. You get to use the same platform that our clients use.

Many of our referred customers have been with us for more than a decade, generating commissions for our affiliates every month. Our software products, solutions and customer service is second to none so our affiliates that refer quality customers benefit from long standing commission revenues.

From a user-friendly back office you can create unlimited tracked campaigns, report your ad displays, clicks, customers and commissions in real time and generate in-depth reports to help you maximize your earnings. We provide you with amazing advertising materials, banners, social media ads, text links and a whole host of incredible features from our platform to make your marketing convert and enable you to fine tune for the best possible efficiency.

Commissions are paid every month via bank transfer, paypal, bitcoin and more. Our experienced affiliate managers are on hand to assist you every step of the way and our affiliates benefit from using our very own award winning affiliate program software.

Visit Cyber Software Affiliates


WatchRegister.com Launch Brand New Affiliate Platform

Published 26.04.2022  Author: Mike Rathbone  Category: Affiliate Program News

WatchRegister.com have launched their brand new affiliate platform! The worlds leading luxury watch register that allows members to register and manage their watches in real time from a cutting edge registry solution have now upgraded their affiliate management platform. WatchRegister.com provides members with the ultimate platform in order to provide historical provenance and protect against any future loss or theft. Members register watches with the secure wallet platform, fully manage the status and details in real time, transfer watches when members sell or trade and receive email alert notifications if one of their registered watches is searched in the WatchRegister.com database.

The brand new affiliate platform is supplied by Network Media's ERASS product. Second to none in the market, ERASS comes with all the features and functionality for professional affiliate marketers to create unlimited named referral campaigns and use a plethora of marketing materials to refer and track all activity. Detailed reports enables affiliates to view detailed productivity and fine tune their marketing activity to maximize their return on investment.

WatchRegister.com offer a lifetime revenue share commission model rewarding affiliates with generous monthly commissions based on the number of new accounts referred each month with guaranteed monthly commission payments.

For more information or to join the affiliate program, visit WatchRegister.com


Ofcom’s New Regulations for Video Sharing Platforms

Published 08.10.2021  Author: Karl Richard  Category: Affiliate Industry News

Ofcom, also known as The Office of Communications, is a government approved regulatory body which moderates broadcasting in the UK. They body has recently announced a series of upcoming regulation changes which will be implemented across a number of social media platforms, in an attempt to mitigate hateful content.

The regulator has listed a number of measures that video-sharing platforms such as TikTok, Twitch and YouTube must follow in order to protect their users. These online-based giants will be ordered to take “appropriate measures” to protect users on the platform from content that is related to child sexual abuse, terrorism and racism. The action of Ofcom came following results of research showing a third of users have seen hateful content on these sites.

The video sharing platforms will be required to both provide and enforce clear rules for the content that is uploaded to their site. In addition to this, the reporting process must be streamlined and be as easy as possible. The final demand is that adult content must be restricted with robust age verification.

A number of companies, including those mentioned will be watched carefully, with any offenders being fined. Ofcom have promised that next year they will release a report which will determine if and how these regulations have been implemented.

The affiliate marketing industry may benefit from these new regulations, as it will allow for a number of brands to feel confident having affiliates who primarily use video sharing platforms to promote products.


The MGA Amends Rules for Suspicious Betting Reporting

Published 08.10.2021  Author: Daniel Martin  Category: Affiliate Industry News

The Malta Gaming Authority (MGA) has changed its rules for the reporting of suspicious betting. Due to the changes, the regulator’s Sports Integrity Unit will require suppliers to report any suspicious betting activity through its Suspicious Betting Reporting Mechanism (SBRM), which originally became a requirement for operators at the beginning of the year.

Without revealing its source of information, the MGA’s Sports Integrity Unit will now inform licensees of any suspicious betting activity related to any event or promotion they may be having.

The MGA stated the changes are intended to allow the betting sector to be more informed and to allow better monitoring and evaluation of sports betting risks.

The MGA said: "One of the Malta Gaming Authority’s commitments is to take a proactive approach in managing sports betting integrity with the aim of addressing the threats posed by match-fixing and malicious sports betting. In this regard, the Authority’s Sports Betting Integrity department continuously seeks ways of improving monitoring and reporting capabilities across the wider Maltese sports betting sector."


Kenya Considers Banning Daytime Gambling

Published 07.10.2021  Author: Daniel Martin  Category: Affiliate Industry News

The Nairobia Country Assembly in Kenya is currently making a decision on whether they should ban gambling during daytime hours. The bill that was proposed by Waithera Chege at a recent hearing, has plans to completely ban all forms of gambling between the hours of 6am and 8pm. In addition to this, the bill will look to further regulate mobile betting and introduce a strict ban on advertising gambling near betting venues.

A survey by Geopoll was carried out in 2017, which found that Kenya has the highest number of youths engaging in gambling in sub-Saharan Africa, with an estimated 76% of the population being involved.

The survey also revealed that Kenyan youths also placed more bets in comparison to other sub-Saharan countries, spending an average of 5,100 Kenyan shilling or $50. The majority of bets were placed on various football events.

In an interview, Waithera Chege said: “I have observed the operations of betting and gaming establishments in the county for a while now. I believe something must be done to curtail the hours spent in these establishments by our youth if we are to secure our future as a county.”

“I shall be proposing that the county and National Licensing Board limit the operating hours of these establishments so as to help protect productive hours among the citizenry and avoid wastage of time by some of our youth who are sadly now addicted to gambling and spend a lot of time at these establishments.”


Connecticut Delay Sports Betting Launch

Published 07.10.2021  Author: Stephen  Category: Affiliate Industry News

Today (Wednesday, October 7), sports betting was due to launch in Connecticut. However, the Department of Consumer Protection have confirmed that the launch of retail and online sports betting has been delayed. The delay is due to it taking longer than expected for the necessary publication of memorandums of understand on the federal register.

Although Connecticut’s two Native American tribes have already started offering in-person sports bets, all other sources, including online, Lottery, and
off-track-betting sites will have to wait before offering bets.

Kaitlyn Krasselt, a spokesperson for the Department of Consumer Protection, said: "We are still working to finalize the details of the state-wide online and retail launch of sports betting, and we are working with the licensees to ensure their platforms are certified and in compliance with the regulations prior to launch. As such, no date has been set but we do not anticipate it to be a lengthy delay."


Louisiana Sports Betting has Launched

Published 06.10.2021  Author: Jake  Category: Affiliate Industry News

The act of sports betting has finally been legally launched in Louisiana, however many gamblers were frustrated that they missed the start of the new NFL season. Paragon Casino in Marksville will begin accepting wagers later today, Wednesday October 6th. The original plan was for the market to go live prior to the new season, however a handful of issues caused delays including some last minute changes to the Louisiana Gaming Control Board as well as hurricane Ida.

In addition to in-person sports betting going live, the Louisiana Lottery is expect ed to launch both online and mobile sports wagering, however this
will only be available in the 55 parishes that voted in favour of this.

The chairman of the Tunica-Biloxi tribe, Marshall Pierite said: “As a native Louisianan and Chairman of the Tunica-Biloxi Tribe of Louisiana, I am thrilled to help usher in sports betting to our state.”

A number of sports events will be eligible for betting, including sports on the professional, Olympic and collegiate levels. However, the bill made it clear that high school sports and competitive video game matches are completely off-limits. Although the high school matches being off limits, it is surprising that the state are against eSports considering the nature of this growing market.


GamCare Calls for More Gambling Support for University Students

Published 06.10.2021  Author: Stephen  Category: Affiliate Industry News

British gambling harm awareness charity, GamCare have issued a call for more support to be provided to university students in an attempt to help educate them about the risks associated with gambling.

GamCare referred to a study from the British Gambling Commission which found that young people are most vulnerable when it comes to experiencing gambling harm "after achieving independence from parents". Almost one quarter of student gamblers are at some degree of risk from gambling.

GamCare make many efforts in an attempt to raise awareness of gambling harm involving students, including their
website, BigDeal, that offers support and information about gambling for young people.

Alexa Roseblade, GamCare senior programme manager said: "During this time of transition many young people are entering environments where gambling can be the norm – but there’s a lack of knowledge on how to recognise gambling harm or know where to turn to for support."

"There are many key drivers that contribute to this issue amongst students – having more time, personal independence and financial freedom with easy access to overdrafts and loans can encourage increased gambling behaviours."


Influencers on Instagram Hide #ad Hashtag against ASA Rules

Published 05.10.2021  Author: Jake  Category: Affiliate Industry News

The affiliate network Awin released the results of their latest study, which found that around 76% of influencers on Instagram are hiding advertising disclosures in their promotional posts. According to the Advertising Standard Association, it is required for influencers to disclose when they have been paid to make a post or publish content, these posts must include one of the following hashtags: #ad, #advertisement, #sponsored, #affiliate or #gifted.

The Awin study analysed over 20 million posts on Instagram, which include these hashtags and decided whether or not the hashtag was visible in the original post, or whether the user would need to expand the amount of text visible before they can see it. Across all of the posts checked, 76% of these posts had hidden one of the key hashtags from view.

It was found that 59% if creators
put the disclosing hashtag midway through the post or caption, 24% included it right at the end and 12% entered the hashtag in the comment section. They found that only 5% of these posts, included the hashtag at the beginning of the post.

Interesting, as well as hiding whether a post is sponsored or not, many influencers were found to hide the brand name that they are promoting - whether this is a contractual oversight from the brands’ perspective or confidence that showing the product is enough to generate sales.

In the rules established by the Advertising Standards Association (ASA), it is stated that advertising hashtags “must be prominent enough that consumers will easily notice it” and that “burying a label in list of hashtags or placing it under the fold where consumers would need to click ‘see more’ won’t be sufficient”

We will have to see over the coming months whether or not the ASA will take any action based on the findings in this report and if it will be the brand or the influencer who will be held accountable.


Sports Betting Legislation in Massachusetts is Not a Priority

Published 05.10.2021  Author: Stephen  Category: Affiliate Industry News

Thirty of the US states have already legalised some form of sports wagering, however, Massachusetts looks unlikely to legalise sports betting any time soon. Some senators say that although the house has approved a sports betting bill, it isn’t a priority for the state senate.

Senate President Karen Spilka told the State House News Service that the chamber won’t consider sports betting this year unless it determines that it has the "bandwidth" to do so.

Governor. Charlie Baker said in a Tweet in September:
"We filed a bill in 2019 and again this year to legalize sports betting in MA – it’s time to act and get this done. MA is losing out to many of our neighbours on this one."

All those in favour of sports wagering are eager for legalisation, to prevent Massachusetts from losing money across its board. Neighbouring states such as Rhode Island, Connecticut, New Hampshire, and New York have all legalised sports wagering in some form.

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