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12.03.2019

Rhode Island Votes on Mobile Sports Betting

Rhode Island is looking to expand its sports betting empire, with the ability for people to place their bets through their mobile phones. The change is in discussion with the intent to make sports betting more convenient.

Dominick Ruggerio, the Senate President was the one to introduce the idea along with saying that he expects for sports betting to expand in order to generate more revenue and to once again make placing bets easier for the public. Currently sports bets can only be placed in-person in one of the Twin River casinos in Lincoln and Tiverton.

If introduced, an app will be created to allow people to access the sports betting facilities that Twin River have to offer. However, to combat the sports betting restrictions across the country
– anyone who places a bet through the app must be physically present in Rhode Island.

The bill must pass the state House of Representatives and then be signed off by the Governor, who has already released his proposed budget for the fiscal year including a $30 million from sports betting and a further $3 million from mobile gambling.

House Republicans said they intend to ask the Supreme Court whether lawmakers can authorise mobile sports betting without asking voters first. Blake Filippi, a Republican Representative said: “I support this type of gaming. I don’t support moving ahead when there are substantial questions about its legality, I think we should be asking for an advisory opinion from the Rhode Island Supreme Court before we build our budget around it and invest in the technology.”


11.03.2019

Irish Minister Stands by Online Lottery

The constant growth of the gambling industry is always the top of the agenda for politicians all over the world. Most recently, in Ireland – the introduction of online lottery seems to be the biggest issue on the horizon. The concern is that this new method of picking lottery numbers will harm the national lottery.

After the question being raised in parliament, the Minister of Finance, Paschal Donohoe said “there’s no evidence of a significant impact on the national lottery arising from online lottery betting at present…” He went on to explain that contributions from the national lottery to good causes have “not yet been affected by other developments” suggesting
forms of online lottery and other gambling sources.

Elisa Field, the chairperson of the European Lotto Betting Association or eLBA added “As we have said for some time, the evidence clearly shows that lottery betting does not impact the national lottery; we are pleased the Minister has recognised this…”

The eLBA was created to support lottery betting operations and has working relationships with companies such as myLotto24, Multilotto and LottoLand. The organisation and their supports are looking to work with regulators to educate the benefits of lottery gambling.


10.03.2019

Affiliate Marketing platform Tradedoubler to use Blockchain

Publishers who promote products and generate sales and revenue for advertisers are often suspicious that they are not being fully compensated for their contribution. On the other side of the spectrum, advertisers are sometimes concerned about the source of the traffic coming through their sites. The current set up of affiliate marketing is, companies provide tracking links to publishers and will store the data in internal systems with a lot of the information being kept from affiliates.

This could be changed forever on the 20th of March, when Tradedoubler begins to use blockchain to store their data. The company says that “transactional data will be accessible and fully transparent to eliminate fraud and enable the development of new functionalities around payments, reporting and attribution.”

There is often a concern that advertisers detag affiliates, to avoid having to award commission - but with the use of blockchain, these small changes with a large impact simply cannot be made
. Transparency and security in data has become a huge deal in the recent months on the internet, especially when it comes to owed revenue.

The launch will introduce a new Publisher API which will allow for all their publishers to integrate with the internal systems and pull information on their referrals and use the system to reassure that they are being properly credited for the sales they generate. This huge development is sure to spread across the market and affiliates will soon be able to transparently view more information on their traffic.

In the next few months we will see if Tradedoubler are truly looking to provide a futuristic and groundbreaking platform or if they are simply using blockchain as a buzzword without offering anything new.


09.03.2019

UK - Digital Advertising Spend to Reach £15 Billion

According to Barclays Corporate Banking, digital advertising spend in the UK is set to reach as much as £15 billion, due to the advertising industry moving towards the less traditional media outlet. This figure comes from research into the success rate of different advertising campaigns, with the rise of social media and the general ease of seeing advertisements, with a sale just a click away.

However, Britain’s exit from the EU is just around the corner and the impact of the event is an ongoing concern with digital marketing in particular.

The CEO of Inskin Media, Hugo Drayton said "The current reality is that, in the first quarter of 2019, overall spend has flat-lined (or possibly declined); it is likely that further Brexit-related uncertainty, or a no-deal scenario, would prolong the flat – or even declining - market, while digital advertising will continue to
grow, albeit at a much-reduced velocity compared to recent years."

The UK’s recent growth in digital advertising spending, this is not abnormal – the US is experiencing a similar trend as reported by eMarketer that digital marketing ad spending will surpass traditional ad spending by as much as $20 billion, with the total ad spend to reach up to $130 billion in 2019.

According to the above prediction, digital marketing now accounts for 54% of all US ad spending, with mobile advertising making up more than two-thirds of this figure, with a surprising $87 billion.

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