The event was started with an Awards evening, rewarding the industry leaders for their contribution to the development and growth of the industry. Once the awards were out of the way on the first day, the remaining days presented a wide range of topics discussed by their guest speakers and panels, along with the six conferences and workshops. One of the main topics of discussion were directed towards the regulatory changes seen in the iGaming industry
SiGMA, as always - provided a great opportunity to network for all their attendees, whether it was business to business, or affiliates meeting peers or getting in contact with operators. Then on the final day the event provided a closing night dinner with drinks, allowing for everyone to network in a relaxed environment.
Affiliate Events are a great way to network and progress your career to the next level, not to mention they act as a nice break with a little bit of travelling. You can see our full list of upcoming events on our Affiliate Events page.
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However the Sky CEO has spoken out, commenting on the need for stronger regulation online. It's quoted that just 15% of gambling operators marketing budget is used on TV promotion, with up to 80% being used for online marketing campaigns. Sky has warned that the 15% will now be redirected into the online marketing budget - resulting in an even bigger campaign through social media and the rest of the internet where adverts are less regulated
Van Rooyan, Sky sad that if companies were "serious about protecting vulnerable gamblers" they need to focus their efforts towards regulating online marketing which "has the least level of regulation and where there is the most evidence of harm."
A spokesperson for the UK Advertising Standard Authority (ASA) denied van Rooyan's claims that online ads are less regulated, by ensuring that digital ads are "subject to the same strict regulations as broadcast advertising."
Since things change so quickly in the world of digital marketing, it's important to keep on track with everything that's going on - along with getting yourself involved with as many trends as possible.
The first new feature allows for consumers to save products to their "shopping collection", this useful feature will help increase conversions from social media campaigns. Even if a consumer doesn't buy right away, they will bookmark the link allowing for a future sale.
Shop Business Products
Instagram made it easier to shop for a business' products, if an affiliate tags the business page on Instagram - it allows for the consumer to view all products the business has to offer.
Shop via Video
Finally, probably the biggest change is allowing users to shop through videos uploaded to Instagram. By tapping the shopping icon on a video, all products with relating links will pop up allowing the user to either buy or follow the links to the landing page. Video promotion allows for a more in-depth advertisement, along with encouraging impressions.
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