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BOS calls for Swedish Gambling Deposit Caps to be Removed

Published 15.09.2021  Author: Jake  Category: News

The Swedish Trader Association for Online Gambling (BOS) have recently contacted the government with a request to remove gambling deposit caps in the country. The restrictions to the amount a player can deposit was introduced in July 2020 as part of a player protection scheme throughout COVID-19.

A recent press conference saw the government announcing that they will be easing a number of restrictions that were imposed during the pandemic, including setting time limits for sessions and a deposit bonus cap of SEK100. These limitations were said to be removed on the 29th of September, however there was no mention of the deposit cap.

Currently licensed operators can only accept
SEK5000 per week for each of their players and this is scheduled to remain in place until November 14th. The BOS have argued that the deposit cap should also be axed before the end of the month.

The BOS secretary general, Gustaf Hoffstedt said in a letter sent to the government: “The fact that the government announced on 7 September that most of the general restrictions will be removed from 29 September this year is, of course, an even clearer signal of the government’s ambition to return Sweden to a normal situation.”

“This includes the Swedish Public Health Agency’s advice to withdraw the advice to work from home, which was the main argument for the temporary regulation on gambling liability measures, as it was claimed that increased stays at home would lead to increased gambling problems with online casino gambling.”

He also pointed out that, Casino Cosmopol, a state-owned and land-based casino re-opened on the 7th of July with none of the restrictions that apply to the online casinos in Sweden.


What is the UK’s Most Popular Online Casino Game?

Published 15.09.2021  Author: Stephen  Category: News

The UK is home to one of the most successful gambling infrastructures and is seen as a world leader in the gambling and betting market.

Around 44% of the UK population regularly take part in online gaming, taking a whopping £5.7 billion in gross gambling yield for 2020 from online games, and online casinos contributed £3.2 billion of that.

Casino games are considered some of the most investing games within the industry, consisting of games such as poker, bingo, blackjack, roulette, and slots. However,
slots make up the majority of the UK online gambling revenue each year.

Some of the reasons that UK residents love slots so much is because the games can be so diverse, with different styles, and bonus systems. Adding to this, slots are one of the easiest games for people to learn, due to there being many free-to-play slots games available. This allows players to learn how to play without the risk of losing any of their hard earned money in the process.

With slots being the most popular online casino game, game providers are always looking to find new ways to entice players to keep returning to slot games. VR or AR technologies are said to be the future of online slots, allowing players to virtually pull the slot machine lever from their homes, instead of just clicking a button. This would make players feel more like they are in a land-based casino environment, which would have been perfect during the Covid-19 pandemic lockdown.


Sports Betting in United States Sees Over 125% Growth

Published 14.09.2021  Author: Jake  Category: News

GeoComply has recently released data showing that the number of sports betting transactions in the United States has more than doubled since this time last year. There are a number of factors which have gone into this, such as an increased number of states legalising the activity and more major sporting events compared to during the COVID-19 lockdown. However, an increase in activity as steep as this is nothing to ignore.

The report conveyed that across 18 states as well as the District of Columbia, between the 9th and 12th of September, there were 58.2 million transactions were made. When compared to the same period last year, at only 25.8 million transactions, it is clear to see the over 125% growth.

The managing director of GeoComply, Lindsay Slader, said
: “Preparing for this NFL season has been a process that began before the end of last season, and we expected high volumes, but what we have seen has surprised us nonetheless.”

New Jersey, Michigan, Arizona, Pennsylvania and Illinois were amongst the states with the highest volume of transactions, with New Jersey beating their prior personal best and reporting 12.5 million wagers. Arizona had only approved sports betting on the 9th of September and have already had more than 6.1 million transactions.

During August, the American Gaming Association (AGA) released the results of their research which found that a record 45.2 million Americans plan to wager during the National Football League (NFL) 2021. This volume is around 36% more than during 2020.

It seems that there is continuous growth in the American sports betting industry and there does not seem to be any signs of this slowing down. Players in the country seem desperate to place bets wherever and whenever they can.


Conflict Between Two Dutch Trade Associations Over Gambling Advertisement Rules

Published 14.09.2021  Author: Stephen  Category: News

Dutch gambling regulator, the KSA, announced new advertising guidelines ahead of the newly regulated Dutch online gambling market, set to launch on October 1. The new advertising guidelines were decided through discussions with the land-based gambling trade association VNLOK, whose members include Holland Casino and the Dutch Lottery.

However, the Netherlands Online Gambling Association (NOGA), the main online gaming trade association, are extremely unhappy due to being left out of the discussion regarding the new advertising guidelines within the country.

NOGA wants operators from both online and land-based sectors to cooperate with each other when agreeing on guidelines, to avoid saturation when the Dutch online gambling market launches.

The new code’s limit of three online gaming adverts per commercial break is the main reason
that NOGA are unhappy, due to a fear that a surge of ads would provoke a country wide backlash that could eventually lead to an overall ban. They believe that three online gaming adverts per commercial break is not tight enough, especially since adverts for lotteries and land-based gaming could also be broadcasted during the same commercial break.

Peter-Paul de Goeij, director of NOGA said: "The limit of three gambling advertisements per block applies only to internet gambling advertisements. In addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions."

"The viewer does not make the distinction between offline and online the consumer just sees an irritating gambling ad. In addition, advertisements from today’s gambling providers are already ubiquitous, on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating."

"This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcode lottery but also media parties and broadcasters to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019."

"We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche."

"If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control."


Gambling Advertisements should not be Banned – Betting and Gambling Council

Published 13.09.2021  Author: Jake  Category: News

The Chief Executive of the Betting and Gambling Council (BGC), Michael Dugher has recently been defending gambling advertisement and is against the calls for more restrictions on the industry. In an interview with The House magazine, he discussed his thoughts on the “Park the Bus” campaign by the Coalition Against Gambling Ads, a UK based non-profit.

If you are unfamiliar with the “Park the Bus” campaign, a number of organisations, such as “Gambling with Lives” and “Clean Up Gambling” joined forces with the Coalition Against Gambling Ads, took a double decker bus around the UK asking for a complete ban on gambling advertisements. The event took place over 5 days, beginning at the start of September.

Michael commented, stating that in the focus specialists had told him the public had not singled out gambling advertisements, when criticizing the advertising industry. The conversation was that the public find advertising “annoying” and when Michael said “Gambling advertising in particular?” they responded with
“No. All advertising.”

He also mentioned the remarks made by John Whittingdale, a secretary at the Department for Digital, Culture, Media and Sport (DCMS), who said that there were no “causal link between exposure to advertising and the development of problem gambling.”

In regards to the overall concerns that gambling advertisements leads to minors being exposed to problem gambling, he referred to the UK Gambling Commissions research that found the majority of under 16’s gambling involvement comes from fruit machines, private bets between friends, card games and scratch cards.

Michael went on to say “Whilst this is undoubtedly an issue, this is not children induced by advertising betting on football with regulated operators as some campaigners seem to suggest.”

This passage in the magazine finished with “Of course anti-gambling prohibitionists will keep doing what they do – calling for stuff, like all advertising, to be prohibited. And, yes, advertising may be occasionally annoying. But to say gambling advertising equals harm or is the cause behind problem gambling is just not true.”


Ontario Regulator Releases Final Online Sports Betting Rules

Published 13.09.2021  Author: Stephen  Category: News

The Alcohol and Gaming Commissions of Ontario (ACGO) have released their final regulatory standards for online sports and events betting in Ontario, which includes changes to advertising standards and integrity rules.

ACGO’s CEO, Tom Mungham said: “The sport and event betting standards the AGCO has released are a critical piece of Ontario’s regulatory framework. They require gaming operators to maintain strong controls over the integrity of their offerings and give confidence to Ontarians when they place their bets.”

The new rules will take effect at the beginning of Ontario’s open igaming market and have been
added to the ACGO’s current Registrar’s Standards for Internet Gaming. The standards will apply to all sports, esports, novelty, betting exchange, and fantasy sports products.

On August 27, single-event sports betting was officially launched, but is only operated by provincial lotteries.

The CEO of the International Betting Integrity Association (IBIA), Khalid Ali said: “The association welcomes the balanced and proportionate approach to betting integrity as set out by the AGCO in its Standards. In particular, the recognition of the benefits from operators being part of an integrity monitoring system. IBIA and its members look forward to working with the AGCO and wider Canadian stakeholders to protect sporting events and regulated betting markets from potential corruption.”


Illinois Sports Betting Wagering reaches new low in July

Published 10.09.2021  Author: Jake  Category: News

During the month of July in Illinois, the total sports betting market wagered $369 million, which is actually down 22.5% when compared to June’s figure of $476.5 million. When compared to every other month since sports betting was approved in the state, this is actually the lowest amount wagered since September 2020.

The decline does not appear to be due to any particular event in June, instead it was a daily decrease in amount wagered. The day-to-day average amount wagered in July was $11.9 million, which is down $4 million from the month prior.

The lead analyst from PlayIllinois.com, Joe Boozell said: “Illinois sportsbooks will not be able to
take full advantage of the customer acquisition phase that comes with the beginning of every football season, which is vital for the growth of the industry. Because in-person registration was reinstated in April at the beginning of the slow season in sports betting, the industry has skirted the most severe effects of the state rule. But there will be no hiding from it during football season.”

Eric Ramsey, an analyst from the PlayUSA.com network stated that July is typically one of the slowest betting month of the year, in the United States especially, saying that: “July features fewer prime betting opportunities and casual bettors are more occupied with vacations and other activities, and there isn’t much sportsbooks can do about that. Illinois sportsbooks have done well by increasing their hold over the summer months, which puts operators in a good position as casual bettors return.”


Danish Gambling Revenue Up 13.9%

Published 10.09.2021  Author: Stephen  Category: News

Spillemyndigheden, the Danish gambling regulator, have reported the gambling revenue for July. In June they reported DKK530m (€71.3m), however in July, revenue is up by 13.9% totalling to DKK604m (€81.2m). Compared to July 2020, revenue in July 2021 is up by 6.3%.

Danish Gambling Revenue Breakdown:

Online Casino Revenue - DKK229m, up 8% from June and up 13.9% year-on-year.
Sports Betting Revenue -
DKK235m, up 23% from June and 8.2% year-on-year.
Slot Machine Revenue – DKK109m, up 7.9% from June but down 10% year-on-year.
Land-Based Casino Revenue – DKK31M, up 16.1% from June and 3.3% year-on-year, due to the reopening of venues on May 21.

Danish online gambling appears to be becoming increasingly more popular. In the eyes of an affiliate, now would be a great time to begin getting involved with the Danish online gambling market.


Instagram’s Native Affiliate Tool

Published 09.09.2021  Author: Jake  Category: News

In June of 2021, Instagram announced that they will soon be launching their own in-house affiliate program, which will allow for creators and influencers to both find and promote products to their followers. This was done in an effort to make affiliate marketing more accessible to the majority, rather than leaving it to a niche community.

They said that they will be testing the new “native affiliate tool”, which will allow users to search though a list of products to find something that they can publish on their feed in the hopes of generating some commission. The system has been put into place, to allow influencers to market products without any of the negotiations with the brands.

As always, it will be interesting to see which brands get involved in this initiative, as they will have little to no control over who endorses their products. It is likely that Instagram has
considered these things and we are curious to see if they have an approval process of some form in place, this could be a great step towards allowing creators of all sizes to generate revenue through their social media.

Mark Zuckerberg said that: “Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply — across Facebook and Instagram — and then earn money for your work.”


Sports Betting in Arizona is Now Legal

Published 09.09.2021  Author: Stephen  Category: News

After the recent news of the Maricopa County Superior Court Judge James Smith rejecting the Yavapai-Prescott Indiant Tribe’s attempt at blocking the new law, retail and online Sports betting within the state of Arizona is now legal, as of September 9th, 2021, just in time for the beginning of the NFL season. On August 28, fantasy betting also became legal in Arizona, meaning that daily fantasy sports betting has now launched too. All of this has come after the Arizona legislature approved sports betting back in April.

After joining over half of the states in America in allowing sports betting, Arizona hopes to generate tens of millions of dollars in annual revenue from legalized gambling.

Operators such as DraftKings, FanDuel and BetMGM are now available to those living within the state of Arizona, with as many as
seven sites set to be launched following the September 9th legalization of sports betting. FanDuel, an American gambling company, expects a large number of bettors to be ready for the start of live sports wagering.

Over 12 different sportsbooks appear set to launch now that sports betting has become legal. These sportsbooks are: DraftKings, FanDuel, Caesars, BetMGM, Barstool, WynnBet, TwinSpires, BlueBet, BetFred, PointsBet Bally’s Crop and Kindred Group.

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