In addition, 48% of online shoppers say the promotional offers they find on coupon sites, blogs or other non-retailer affiliate marketing sites are often more valuable than the promotional offers they get directly from a retailer or brand site, the study adds.
With that kind of strong consumer response to affiliate marketing—which involves the use of paid listings on affiliate sites like coupon sites and blogs to direct online consumers to retailers’ sites—online merchants are planning to increase their spending on affiliate marketing by 16.6% per year over the next several years, from $2.08 billion in 2011 to $4.47 billion in 2016, the study says.
The study, “Affiliate Marketing–The Direct and Indirect Value that Affiliates Deliver to Advertisers,” was conducted in April and commissioned by Rakuten LinkShare Corp., a unit of Rakuten Inc. that operates a network of affiliate marketing web sites and other online marketing services. The study was based on a survey of more than 500 U.S.-based online buyers and several interviews with advertisers and operators of affiliate marketing sites.
The study also noted the following:
42% of online buyers who had made four or more purchases after responding to an affiliate ad said they were likely to try a new brand after seeing an offer on a non-retailer site.
52% of online buyers said they’d be willing to reconsider a brand they hadn’t used in a while after receiving a promotional offer from a non-retailer web site.
43% of online buyers said that promotional offers they find on affiliate marketing sites often help them decide to make a purchase.
74% of online buyers said they research two to three non-retailer web sites before completing a purchase decision.
65% of online buyers said they find it easier to find what they’re looking for on sites that feature products from multiple retailers or brands, compared with sites that feature only one retailer or brand.
Three lucky affiliate marketers in the affiliate programs managed by Experience Advertising will win the new Apple iPad. Affiliate marketers need only submit their sweepstakes entry on Facebook for a chance to win the heavily sought-after prizes. The sweepstakes will run from June 25th, 2012 to July 25th, 2012.
"We are really excited to have launched another affiliate marketer sweepstakes giving away 3 iPads to the winners in the next 30 days," says Evan Weber, CEO of Experience Advertising, Inc. "We love awarding and rewarding our affiliate marketers just for being affiliate marketers in our managed affiliate accounts on the networks like Commission Junction (CJ), LinkShare, ShareASale, and Google Affiliate Network (GAN). All of the prizes in our sweepstakes and contests are guaranteed, in that they are awarded regardless of whether production levels are attained." Their "anyone can win" contest method creates a tremendous amount of buzz in the affiliate community.
Experience Advertising runs several affiliates sales contests during the course of the year on behalf of the advertisers and merchants they represent on the affiliate networks. Weber continues, "After running affiliate contests and sweepstakes for more than 10 years, we have learned what motivates affiliates into responding to our promotions. With our contests, we design them so any affiliate that produces a sale in the contest period can potentially win a prize, which motivates the entire program to increase activity and sales. With our affiliate sweepstakes, we are simply giving away prizes to affiliates that submit their entry and like our fan page on Facebook. It's a great way to connect with our affiliate marketers more socially and build the affiliate manager-affiliate relationship deeper, not to mention creating a tremendous amount of loyalty with the winners, who are completely ecstatic when they receive their prizes."
Experience Advertising is renowned in the affiliate community for running exciting sales contests throughout the year. "We know that running affiliate contests and sweepstakes increases both affiliate participation and sales significantly in our managed programs, which we demonstrate in sales and activity reports to our clients after the contest period. Our contests increase sales and participation by an average of 25% in the contest period over the previous month, not to mention increasing overall engagement across the affiliate base over time, so we have no problem presenting the case to our clients and getting the contest budget approved and signed off on. This is another way we differentiate ourselves from other affiliate management agencies; however, we are most concerned with standing out as the best, most helpful affiliate managers to our growing universe of affiliate marketers."
Experience Advertising provides agency services for companies of all sizes across several online marketing channels, including SEO, pay-per-click search, affiliate marketing, social media, conversion rate optimization, referral programs, and web-design.
Ian Jewers, Network Media CEO said: Network Media is delighted to be working with Ultimate Natural Health. Brett Elliott and the team at Ultimate Natural Health have an excellent product in a fast growing industry and their marketing strategy will certainly offer online marketers an excellent opportunity to share in the companys on-going success. The DigitalMLM platform will be deployed to manage the multi-level business and provide the companys marketing partners with the ability to refer both customers and introduce other marketing partners, taking advantage of our multi language and multi-currency platform. Initially the business will be launched into Australia, Japan, Korea, Ireland, Hong Kong and Chinese markets, before rolling out to the rest of the world. We are looking forward to working with and supporting Brett and his team into the future.
Brett Elliott, Sales and Marketing Manager for Ultimate Natural Health said We are very excited about the opportunity to operate our MLM business within the DigitalMLM platform, as it provides us with all the bells and whistles that an international network could need. We are looking forward to offering this highly efficient and easy to understand platform to our business partners and hope to build a long term relationship with Ian and the team. They are extremely helpful and have spared no effort in working with us to find us a solution specific to our needs.
About Network Media Services
Network Medias Services supply world class multi-language and multi-currency affiliate and multi-level marketing management software solutions and services, delivered in three platform variants for operators, white-label suppliers and multi-brand networks across multiple market verticals.
Our turnkey systems provide clients with a powerful, reliable and scalable solution that includes all the functions and features required by affiliate program operators looking for the ultimate affiliate professional management system.
Designed and developed by industry super affiliates, experienced system operators, advertising network specialists and award winning system designers, our affiliate management platforms provide the new generation of affiliate business operator with a powerful turnkey business platform.
We work hard to constantly develop and further improve our existing products in order to provide the best possible commercial grade software solutions tailored to each operator?s specific requirements. Across our product portfolio we work in partnership with some of the world's most respected organizations and strive to exceed the expectations of our clients worldwide.
For more information, please see the DigitalMLM website at www.digitalmlm.com
Network Media Services Ltd
Tel: +44 1206 768 007
Fax: +44 1206 548 830
Affiliate Window, part of the zanox group, acquired buy.at in 2010 to reach out to more clients internationally and inherit key relationships with brands such as O2, RAC and Aviva.
Aligning two network platforms was a key challenge to Affiliate Window following the acquisition, with its main priority to merge the two networks together, creating a single solution for advertisers and publishers.
The company introduced a centralised tracking solution (CTS) to help minimise disruption to advertisers. The CTS enables merchants to seamlessly switch between networks without any technical work required.
The unified interface offers enhanced user experience, in-depth analysis and transparency available on all aspects of programme performance.
Mark Walters, managing director of Affiliate Window said: The US market is advancing and the levels of sophistication of our advertiser and publisher partners require a platform capable of coping with those demands.
New technology is supposed to make life easier, add value or deliver innovation and we hope our clients feel that the new platform delivers all three.
Everything we do has these three elements in mind and ensures we are consistently reinventing what we know and what our partners need.
Take part in our quick affiliate survey and you will automatically be entered into our free prize draw to win a brand new iPad 2. For your chance to win todayTake Survey