William Hill the publicly listed gambling giant with a market cap of over £3 billion have had a busy pre-season signing up Crystal Palace, Aston Villa and Southampton to new sponsorship deals for the 2014/2015 season.
666Bet are another online gambling company that sees value in the premier league signing up Premier League newcomers Leicester FC to go along with their current sponsorship deals for West Bromwich Albion.
Marathon bet have partnered up with Tottenham Hotspur to become the sole provider for Tottenham Hotspurs in stadium betting service and will also benefit from exposure across their media channels.
Nearly all Premier League teams now have teamed up with online gambling companies with sponsorship deals and these partnerships will continue to flourish with the Premier League and their global audience being the perfect vehicle for new and also established gambling companies to gain exposure for their brands.
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Its all systems go for their designers at the moment with tons of new landing pages, banners and mail out templates on the way to their loyal affiliates. Itís fantastic to see a gambling affiliate program having such a pro-active approach and they clearly understand the need to keep things fresh and clean.
They are also running an interesting promotion this August offering players a 10% bonus on all deposits made my Skrill or Neteller. This is great ammunition for affiliates to fire across their websites, social media and mailing lists and will most likely result in a healthy boost to conversion rates attracting players who use these payment processors.
They have also updated their affiliate commission structure preaching that as former affiliates themselves they understand the need to dish out a fair slice of the pie. They are now offering affiliates 35% lifetime revenue share to start with, getting bumped up to 45% once you refer 50+ players.
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Although only speculation at the moment this would be a big step forward for the online gambling industry in the United States with banks and credit card companies currently making it difficult to fund online accounts.
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