Going forward, merchants who wish to have their products advertised through eBay will need to have the products directly selling on the site, rather than redirecting customers elsewhere. The company added in an interview that refunds will be made to all merchants who had any remaining balance in their accounts starting from the middle of May.
Although it’s claimed they are going to be putting a new focus on their affiliate marketing efforts, it comes as a surprise after
KSA released the breakdown of the fine, to allow other operators to understand exactly what to avoid in the future. €200k was imposed due to the fact the casino was offering online gambling without local permission, which was the lack of a license. An additional €200k was added onto the fine, as a result of Onisac's previous offenses - addressed in 2013, when KSA originally fined the operator
The final €50k was after it was found that the site was charging its customers “unreasonable administration costs”, including a monthly 5% admission fee if a customer account was inactive for 180 days. These charges ranged between €15 & €500 and would continue until the customer’s account funds had been completely drained.
A few operators have shown interest in obtaining a Dutch gambling license, but the government isn’t looking to issue any until mid-2020. Operators who have violated the rules previously, will more than likely have to wait an additional 2 years – for their refusal to abide by the KSA’s rules.
Patrik Hofbauer, enclosed that after “intensive internal discussions” it was decided that they will “stop online casino advertising across all media channels”. The intent of the decision was to assist the Swedish Public Health Authority in their efforts to help individuals with problem gambling. Recent statistics reported that “30% of online casino players detail problems managing their online gambling habits” along with “over 60% of people interviewed indicate that online casino is their main source of problem” in their everyday life
Hofbauer notes that they are expecting a backlash from stakeholders who have objections to the new ban, considering the overall records from the Swedish Public Health report show that there has been a decline in the amount of individuals with problem gambling in the last three years. Adding that although the figure is down, constant advertisements will encourage these past victims to rekindle their addition.
The statement ended with the following powerful words: “If you are serious about taking responsibility, then you should address the problems where the problems exist, even if it strikes the revenue in the short term. In the long term, this is the only sustainable one. It is also only when we can improve the industry’s reputation.”
Plans are in place to “list unacceptable types of content” in an attempt to protect minors and vulnerable recipients. According to the ASA, this list contains a number of characters from animated films along with celebrities and sports persons, who correlate with these audiences
The CEO of ASA said – “Gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. Such games should not be used to promote real money gambling products…”
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