After the question being raised in parliament, the Minister of Finance, Paschal Donohoe said “there’s no evidence of a significant impact on the national lottery arising from online lottery betting at present…” He went on to explain that contributions from the national lottery to good causes have “not yet been affected by other developments” suggesting
Elisa Field, the chairperson of the European Lotto Betting Association or eLBA added “As we have said for some time, the evidence clearly shows that lottery betting does not impact the national lottery; we are pleased the Minister has recognised this…”
The eLBA was created to support lottery betting operations and has working relationships with companies such as myLotto24, Multilotto and LottoLand. The organisation and their supports are looking to work with regulators to educate the benefits of lottery gambling.
This could be changed forever on the 20th of March, when Tradedoubler begins to use blockchain to store their data. The company says that “transactional data will be accessible and fully transparent to eliminate fraud and enable the development of new functionalities around payments, reporting and attribution.”
There is often a concern that advertisers detag affiliates, to avoid having to award commission - but with the use of blockchain, these small changes with a large impact simply cannot be made
The launch will introduce a new Publisher API which will allow for all their publishers to integrate with the internal systems and pull information on their referrals and use the system to reassure that they are being properly credited for the sales they generate. This huge development is sure to spread across the market and affiliates will soon be able to transparently view more information on their traffic.
In the next few months we will see if Tradedoubler are truly looking to provide a futuristic and groundbreaking platform or if they are simply using blockchain as a buzzword without offering anything new.
However, Britain’s exit from the EU is just around the corner and the impact of the event is an ongoing concern with digital marketing in particular.
The CEO of Inskin Media, Hugo Drayton said "The current reality is that, in the first quarter of 2019, overall spend has flat-lined (or possibly declined); it is likely that further Brexit-related uncertainty, or a no-deal scenario, would prolong the flat – or even declining - market, while digital advertising will continue to
The UK’s recent growth in digital advertising spending, this is not abnormal – the US is experiencing a similar trend as reported by eMarketer that digital marketing ad spending will surpass traditional ad spending by as much as $20 billion, with the total ad spend to reach up to $130 billion in 2019.
According to the above prediction, digital marketing now accounts for 54% of all US ad spending, with mobile advertising making up more than two-thirds of this figure, with a surprising $87 billion.
The letter, dated from late February, appears to have achieved its goal, with the number of online casino ads “significantly decreased” in the recent weeks, as told by the Deputy Director and legal adviser at the Media Authority of Hamburg, Schleswig-Holstein. The few advertisements following this letter of warning will likely be stamped out after “administrative means” have been applied
These letters were issued after the recent expiration of the online casino licenses. The decision was made that licenses that were issued back in 2012, would be the last of their kind – with the final regulated casinos having their licenses expiring in the coming months.
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