More recently, a report from Oslo Economic revealed that if the new legislation comes into action, many of the country’s main broadcasters, Discovery Networks Norway (DNN) and NENT Group, could lose out on one of their major revenue streams. It’s predicted that they will lose between €25 million and €50 million in revenue. These companies are both the third and fourth largest broadcasters in the country.
The director of NENT Communications has stepped forward voicing his thoughts and explained he is sceptical about the movement, claiming that the proposed changes do not take into account the negative repercussions. DNN’s Director, Espen Skoland agreed, saying that
Trine Skei Grande, Minister of Culture and Gender Equality said – “There has been a lot of noise around the proposal and it is important for us to consider possible consequences. At the same time, it is important to point out that this is a value. Taking care of those who are struggling with the gambling problem must weigh most.”
The Ministry of Culture has said that they are open to receive comments on the report until August 31st, once this date has come around – they will review feedback and decide how to proceed.
Operators will have access to the database and will be required to remove and prevent any of the players from their systems. This means operators will be expected to refuse wagers and deny gaming privileges, remove them from lists awarding them complimentary goods and remove them from any membership subscriptions. They must ensure that players who have self-excluded are removed from targeted mailouts and promotions.
The regulator explained that any self-excluded person who have gambled on a Video Game Terminal while registered on the list, cannot collect any winnings or recover any losses arising as a result of any gambling during their period on the list. Any winnings that is found to be won by a self-excluded player will be redeemed by the PGCB and used towards responsible gambling programs. If a person is found to be violating the terms of self-exclusion, they may be subject to arrest.
There are currently a short list of bars which are looking to apply for the license that will be required. Dirty Water Sports Bar, Wet Dog Tavern and Duffy’s Irish Pub are a few of the names who have applied to the Alcoholic Beverage Regulation Administration to update their current licence to include sports betting.
There are two different licences which will available, Class A that allows for an operator to offer both physical and mobile sports betting. Alternatively a Class B licence would only allow for physical sports betting, which is typically used for small companies such as shops and bars
Nicole Jordan, Director of Marketing and Communications for D.C. Lottery said - “We’re working on finalising regulations for Class A and B. We have a 30-day comment period. We’ve received over 100 comments of things for us to consider in terms of changing some of the rules. Most of the comments are more for clarity purposes.”
The ad featured characters who were clear to be craving thrills and winning fortunes and wondering if their cravings were normal. A therapist took to the stage and stated that these impulses are normal and said that an outlet for “satisfying” these cravings would be to go to a racetrack, log onto the Veikkaus site and place a wager.
Veikkaus has said that they have temporarily pulled the advert from TV, radio, print, online, outdoor advertising and across social media. Along with this, they released a statement apologising for the “anger we have caused” and that they were “taking every effort” to prevent future mistakes of this nature
Most recently, Finland’s government announced that they will be implementing much stricter rules on gambling advertisements and that a close eye will be on Veikkaus’ “very aggressive” campaigns. They have also been under fire from the countries National Institute for Health and Welfare, which claimed the ads were “at odds with public health communication” and put them on the same level as other “harmful products” such as alcohol and tobacco.
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