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£1 Billion Spent on Affiliate Marketing by UK Businesses Last Year

Published 26.07.2014  Author:   Category: News

According to figures recently released in the Online Performance Marketing study conducted by PwC; £1 billion was spent in 2013 on affiliate marketing and lead generation by UK businesses, which is an increase of 15% compared to 2012. This investment resulted in £14 billion being made in sales, meaning £14 for every £1 invested. Across OPM sites, such as Comparethemarket, TripAdvisor, Vouchercodes, Nectar and Quidco, advertisers do not pay publishers to show the ad, they only pay commission for lead generation or revenue generated etc.

Dan Bunyan, Manager at PwC, commented on the success of price comparison websites: “OPM generated around four billion clicks in 2013, the equivalent of 10 million per day or 120 per second, about 5% of which resulted in a transaction. This high conversion rate and the high return on investment explains the significant increase in advertisers (to 4,000) and publishers (to 12,000) now using OPM.

“It isn’t just the big publishers, or ‘super-affiliates’, who generate revenue through OPM. It’s opened up a new and growing industry among the ‘long tail’ where Individuals and small publishers with specialist knowledge of a particular area can produce websites and then automatically generate advertising revenue.”

OPM caters for consumers’ who want to find the best deals available. Around half of British adults say that they have used a price comparison website in the last six months. “Characterised by deals, incentives and product reviews, OPM has ushered in a new era of savvy and careful consumerism,” says Director of Research & Strategy at the Internet Advertising Bureau, Tim Elkington.

Tim explains: “Consumers can save money in a variety of convenient ways and get access to content online free of charge. Advertisers get new customers – nearly 6 in 10 people become repeat customers of a company they only discovered through a deal or incentive site – and, at a return of 14:1, it’s extremely cost-effective. It also generates extra revenue for the publishers in the middle, large or small, via referral fees.”

Olivier Claude, Marketing Controller Affiliate & Email at BskyB, also commented on the success of OPM: “Between 2010 and 2012, affiliate channel sales volumes grew by 33% and customer quality has improved. At the same time, affiliate share of online volumes have grown steadily. Should Performance Marketing maintain positive volume growth and positive ROI, we should expect an increased investment in the channel.”

Mojo Affiliate’s Brand GR88 Casino Launch Two New Games

Published 25.07.2014  Author: Editor  Category: News

GR88 Casino have launched two amazing and exciting new slot games for their players, Summer Time and Kathmandu.

Summer Time is a summer themed, old school style 5 reel slot with 9 paylines. It will definitely bring on some nostalgia for your players with the iconic red 7, the bar, the diamond and the bell.

Kathmandu is the capital city of Nepal and it is also the name of the new advanced Video Slot at The games features tons of wild symbols, up to a 5x multiplier and free spins within free spins!

Mojo Affiliates are providing affiliates with high quality custom banners, landing pages and content for the two new games!

Sign up to Mojo Affiliates today to start promoting Kathmandu and Summer Time!

XM Launch Loyalty Programme to Keep Clients Trading

Published 24.07.2014  Author: Editor  Category: News

XM have launched a new suite of sequential promotions for its Real Account clients that has been designed to keep them trading, and affiliates earning.

Traders opening a Real Account will immediately qualify for a welcome bonus followed by entry to an all new loyalty program that has been designed to offer unlimited rewards. The loyalty program gives Real Account clients XM Points (XMP) on every single trade they make. As they accumulate XMP over time, they can redeem them for real cash rewards and/or credit bonuses!

XM Partners are providing their affiliates with brand new high quality banners for the new suite of promotions.

Sign up to XM Partners today to start promoting these great new promotions!

VeraJohn Offer Thunderkick Games

Published 22.07.2014  Author: Editor  Category: News

Leading Scandinavian casino Vera&John have announced a deal with next-gen gaming provider Thunderkick to further expand their burgeoning game portfolio.

The deal brings 8 new slots to the VJ faithful with the promise of more to come further down the line. Thunderkick may not not be as well known as Net Entertainment, their Nordic rival, but they have developed a reputation for exciting games that engage players and take them beyond the simple spin/win mentality.

The new games come hot on the heels of Vera&Johns recent deal with Microgaming and suggest the Swedish juggernaut isn't going anywhere for a long time. Having recently rebranded the affiliate program as Plain Partners the new deal is a great opportunity for affiliates to get on board and promote something rather unique.

Plain Partners carries VJ Affiliates reputation for big payouts, paid promptly and industry leading commissions forward and already has a host of creatives available to partners interested in promoting the new games.

Sign up to Plain Partners today to start taking advantage of the new games on offer!

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