As we briefly discussed in my search engine optimization article, the internet is still growing at an incredible rate with new users, websites and technologies. Finding what you are looking for with a search engine is sometimes a difficult task, usually resulting in you landing at an industry specific niche portal that has an online directory and then finding what you are looking for from there.
By the very nature of an online directory, users are extremely targeted in their searches and subsequently will be of a higher quality than raw search engine traffic or any generic link strategy you might employ.
There are thousands of online directories, some paid, some free, where you can list your website link with a title, description and contact details. Obviously listing with the free directory services is a worthwhile task as it will in some cases vastly improve your back link rating and you will also generate good quality direct traffic due to the targeted source.
Depending on your budget you might want to select a few of the paid directory services to boost your traffic and quality back link ranking although take some time to research the directory service to make sure that it will fit your needs and attract the audience you desire.
As a guide, expect to pay around £30 to £50 per year for a mid-range directory and up to £200 per year for quality branded directory listings. If you have any internal tracking solutions to analyse your inbound traffic, possibly setup individual landing pages for each listing so you can see the performance of each over the course of time and gauge if it is worth continuing your listing the following year.