Latest Affiliate News

UKGC Fines Ladbrokes Coral Group

The UK Gambling Commission, or UKGC has announced that they have issued a penalty package to Ladbrokes Coral Group after they were found to have a number of systemic failings. The penalty package includes a number of improvements that are to be urgently made and implemented, along with a fine of €6.5 million.

The UKGC had been investigating Ladbrokes for a while and had found that between November 2015 and October 2017 the company had failed to have effective safeguards to prevent gambling harm and money laundering. The lack of attention to this continued after the company had merged becoming Ladbrokes Coral Group.

The financial penalty is made up of two charges, with the first being €5.3 million for the initial failures along with a fine €1.2 million to account for the profits made from the customers who had gambled during this period. The commission continued - “GVC will also review the top 50 customers for the years 2015-2017 to consider whether any further failings can be identified, and if so they will divest themselves of profit accordingly. GVC has committed to making a number of improvements to the business including overhauling its responsible gaming and customer interaction processes, retraining staff, and hiring new staff

The Commission Executive Director, Richard Watson said - “Decision-makers at gambling businesses need to invest in the welfare of their customers and the integrity of money being gambled with. These were systemic failings at a large operator which resulted in consumers being harmed and stolen money flowing through the business and this is unacceptable.”

GPA Insists on Gambling Advertising Ban

The Gaelic Players Association (GPA) has recently been urging for a ban on gambling adverts shown during match broadcasts. The GPA Chief Executive, Paul Flynn has stated that advertisements of this nature need to be removed from the sport, in order to protect vulnerable people from exposure. He specifically mentioned younger people, who he claims are at most risk.

The call is thought to come from GPA’s efforts to follow on from the rules that have recently been implemented into the UK’s sports industry. Sports betting operators in the country voluntarily agreed to stop advertising during live sporting events both before and during the games.

Last year, the GPA launched an awareness campaign called “Reduce the Odds” which was to protect the Gaelic Games integrity. “The campaign aims to inform all members of the Association’s rules relating to gambling, highlight research identifying athletes as an at-risk group in relation to problem gambling, signpost persons in need of help to support services available in Ireland

When the announcement of the awareness campaign was first published, John Horan said - “Gambling and sport is a societal issue in the modern world. The wellbeing of our members and the integrity of our games are paramount to the GAA. The Association has made significant strides in recent years to preserve both. We hope that his campaign offers our clubs and members the resources necessary to continue that work at grassroots level.”

Switzerland Names 65 Blacklisted Operators

The new gambling regulations that were put in motion at the start of January 2019, meant that a number of foreign operators would be completely shut out of the market. Throughout the year, this clause has been a ticking time bomb and many operators were starting to think the shutout would never be actioned. However, the Swiss regulator has now listed 65 operators who are blacklisted from working in the country.

The list was a combination of two, coming from the Intercantonal Lottery and Betting Commission (Comlot) and the Swiss Federal Gaming Board (SFGB). Moving forward, Internet Service Providers (ISPs) will be expected to block all websites that are found on the list, with a total of 65 domains. Many household, European names make up the list including Bet365 and Pinnacle.

There were a number of operators who in anticipation, removed themselves from the Swiss market. GVC Holding sites, such as Bwin left at the start of the year, with William Hill leaving in June after doing their best to hold onto their Swiss players for as long as they could
. The majority of the players won’t miss these operators, as it was actually a public vote that brought on this rule.

In the future, if these operators are looking for their way back into the Swiss market, they will need to keep a good reputation in the country. Those who are found to maintain lawful for five years will become eligible for partnerships and re-introduction into Switzerland. However, this does involve the operators keeping their hands clean, preventing the countries players from accessing their casinos, even through VPNs.

ComeOn Leaves UK Market due to Regulation

ComeOn, the Malta-based gambling operator has recently decided they are going to be dropping their UK facing brands and will look for a more suitable country to focus their efforts. Their reasoning stems from the regulation changes the UK has been making in recent months, but the overhead of Brexit is having a negative impact on company’s confidence in the UK gambling market.

Before the end of September it’s said that, and along with many other ComeOn operator sites will exit the UK. The CEO, Lahcene Merzoug claims this is in order to “focus on more favourable markets.” He continues, the “U.K. is a very mature and highly competitive market and the financial risks are big. We have never had a non-compliance breach, but we’ve seen competitors being fined big numbers and that creates uncertainty.”

Beginning September 23rd, ComeOn will no longer accept players who are from the UK. Following this, on the 27th of September, the accounts will be closed and customers will be given two days to withdraw their funds. Once these two days have passed, the procedure to withdraw funds will be difficult

Lahcene Merzoug added that “The U.K.-license has lost its symbolic value. Before you almost had to have one to be looked upon as a credible company. Today we hold licenses in many European countries and given that the U.K. has never been a big market for us, it’s a wise move to put our focus elsewhere.”

Network Media Services Release the Latest Version of their Affiliate Management Software

Network Media Services have announced a major release of their market leading affiliate management systems for the iGaming and Forex Trading industries. The new updated version introduces some impressive features and improvements to automatically manage affiliates, handle new marketing regulations and to easily integrate with advertising networks.

The system is a complete turnkey affiliate management solution, catered to the specific industry, with feature modules for calculating commissions, tracking clicks and conversions, automatic financial policy management, organising creative content and managing payment services.

Alex Winslow, Head of Client Services at Network Media Services, said "This is one of our biggest releases to date, it has been created in response to feedback from our long-term partners, as well as recent trends within the industries we serve and the latest trends within affiliate marketing."

Network Media Services have introduced the following new features in the latest version of their affiliate management software

Affiliate API

The API allows affiliates to retrieve statistics and tracking links externally in a universal format that can be understood by third party systems, meaning that affiliates can easily integrate reports into their own system. The API also allows operators to create their own custom affiliate or IB interface as part of their current back office.

Timed Commission Profiles

Affiliates can now be setup to automatically move to a new commission plan once their account reaches a defined age. This allows operators to easily manage commission based promotions for new affiliate registrations, increasing affiliate acquisition.

Affiliate Website Management

Operators can now require their affiliates to disclose the websites that they are using to promote their brands, allowing operators to verify and approve each website before they can be used. Any traffic originating from unapproved or undisclosed websites can be blocked automatically.

ID Document Management

The affiliate system contains a complete ID document module, allowing operators to require affiliates to provide any combination of proof of address, identification and company information documents. Operators can then verify and store these documents in order to approve each affiliate account.

Regarding the new features, Alex Winslow, Head of Client Services at Network Media Services said "By combining our Sub ID, Postback and API features, our clients are able to open up new traffic sources by effortlessly integrating with advertising networks. New regulation has been a challenge for both affiliates and operators, our new features allow for operators to verify the identity and websites for each of their marketing partners. We allow for simplified management of affiliates by automatically altering their commission plans once their account reaches a defined age, as well as organising affiliate into custom groups for reporting."

About Network Media Services

Network Media Services supply turnkey affiliate tracking and management software to the iGaming and Forex trading industries. The software is both multi-language, multi-currency and fully responsive across all devices and platforms and is able to cater for small brand operators, large white label suppliers and affiliate networks with unique multi-brand configuration options.

Network Media Service’s powerful solution contains all of the required features and functions to manage a successful affiliate program straight away. Including features for calculating commissions, tracking clicks and conversions, organising creative content and managing payments.

The solution is scalable from a small start-up company to a large operation, processing multi-million financial and data transactions every day. Our content delivery network can easily track and process millions of requests every minute and our systems are delivered with full failsafe redundancy and backup for complete piece of mind.

Designed and developed by industry super affiliates, experienced system operators, advertising network specialists and award winning software system designers, our affiliate management platforms provide the new generation of affiliate business operators with a powerful feature rich business platform considered by many as the industry leading affiliate tracking and management platform.

Across our product portfolio we work in partnership with some of the worlds most respected organisations and strive to exceed the expectations of our clients worldwide. To discuss your requirements or to arrange a free demonstration of our platforms, please feel free to contact us.

For more information visit

Sports Betting Officially Launches in Indiana

Indiana have become the latest US state to launch their Sports Betting market, after a number of their local casinos opened the doors on their new sportsbook products. On the initial opening day, three operators launched their sports betting segments, but as many as thirteen locations will be accepting sports wagers in the coming weeks.

The first to offer the activity in the state are Ameristar Casino in East Chicago, Hollywood Casino in Lawrenceburg and Indiana Grand Racing & Casino in Shelbyville. Following these, we will see Horseshoe Hammond and French Lick Resort begin their new ventures. On Tuesday, Eric Holcomb, the state Governor, placed the first wager when he visited Indiana Grand.

The journey began in May, when Eric Holcomb approved sports gambling legislation, which resulted in the Indiana Gaming Commission (IGC) to accept license requests in July. Each application proceeded to go through an approval period, where the operations were tested for compliance. Once the tests had been carried out, they were individually allowed to introduce sports betting in the state

Each operator has a hefty sum to pay, with the initial license fee of $100,000 and then an annual license renewal cost of $50,000. Each sportsbook will be expected to pay 9.5% of their gaming revenue to the taxman, which will be spent on supporting problem gambling.

Malta Gaming Authority Releases New Advertising Guidelines

The gambling regulator of Malta has released a number of new advertising guidelines to their licence holders, along with announcing a new committee who will be responsible for flagging any non-compliant operators. These new guidelines include a 30-point checklist which operators will be required to follow, the checklist outlines the rules in order to remain responsible with their brands promotion.

The guidelines will be thoroughly be followed by the Commercial Communications Committee whilst reviewing advertisements that have flagged. The committee will publish their verdict within 10 days of the complaint and the operator will have three days to respond.

The Malta Gaming Authority stated - “The main functions of the committee lie in reviewing commercial communications brought to its attention and assessing any possible breaches. The guidelines are intended to serve as guidance on the interpretation of the regulations, and should not be considered to be a substitute for the relevant laws and regulations.”

The guidelines state that all commercial communications must be "socially responsible, with particular regard to the need to protect minors and other vulnerable persons from harm or exploitation.” Attention was drawn to the fact that
the guidelines apply to all social media accounts and third party advertising, such as affiliates.

Gaming advertisements will also be restricted from a number of public areas, including bars, restaurants and public transport. It’s said that any sponsorship deals must be limited to basic text and logo/imagery with product placement being completely banned.

In addition to advertisements, all licensed casinos must offer easy to access online responsible gaming information on their homepage. However, on mobile devices where there’s limited space, the information must be no more than 2 clicks away.

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