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The Scottish independence referendum will have huge effects on the UK and the value of the pound and the ripples will clearly be felt around the world, you have to assume the UK gambling industry worth a staggering £1.5 billion per year will also be effected if the Scots vote Yes.
Itís not entirely clear why Betfair have paid out early with many news stations reporting that itís still too close to call, Itís seems like a well-executed marketing strategy by Betfair who have us all talking about their surprising decision. Itís worth noting this strategy has back fired in the past, In the 2011-2012 Football Premier League season they paid punters out early for bets placed on Manchester United Winning the Title, they were left red faced and with a hole in their pocket when Manchester City pipped them to the post, although I am sure they can afford it!
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Per Widerstrom stated that he joined because of the strong position Fortuna Entertainment hold in the Central European sports betting/gaming markets and in his opinion they are now in pole position to be the "undisputed leader" in these markets.
This is a strong move by the publicly listed Fortuna group and it looks like their intentions are to rapidly expand on their current market cap of 200 million euros.
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The Loyalty rewards program gives traders an incentive to stay with XM as they will earn XMP (XM Points) for each trade they make which can then be exchanged for bonuses, cash and luxury gifts. This new loyalty points scheme is fantastic for affiliates as the traders they refer will now be retained for long periods of time meaning more affiliate commissions at the end of each month!
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