Now Net Entertainment are making plans to enter the USA online gambling market in a move that could send their share price into the stratosphere and make them a globally recognised brand. The laws and legislations for the precious USA online gambling territory are now loosening allowing Netent to consider their options. MD Bjorn Krantz is the name of the man tasked with leading the US expansion and it looks like they will first enter through New Jersey in 2015 with an official license and then hope the licensing laws progress elsewhere allowing them to eventually roll out across the whole country.
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These delays where partly due to a legal challenge from the Gibraltar gambling commission who argue that this new legislation could be poorly enforced and result in online gamblers moving over to unlicensed online gambling destinations. The British Government deny this and say the new gambling laws will in fact improve consumer protection.
The new laws state the following: “Any operator wishing to transact with or advertise to consumers in Britain must obtain an operating license from the gambling commission and will come into force on 01 October 2014”. It will be interesting to see how this plays out and I’m expecting these new laws to have knock on effects across the UK and maybe even global online gambling markets. Companies previously allowed lots of freedom in their operations will now scramble for a license and also have to factor in the 15% point of consumption tax that comes with it!
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Now they have also rolled out a “Win an iPad Mini” Promotion, players will receive one ticket into the monthly prize raffle for every £25 deposit, and with many other goodies on offer for runners up I can certainly see it generating some action which should result in higher conversions, more deposits and bumper affiliate commission pay outs each month!
As well as these fantastic promotions there is more fun lined up for October with the arrival of live dealer games and Netent free spin promotions coming soon so watch this space!
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