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Atari make a move into the iGaming industry

Published 25.04.2014  Author: Editor  Category: News

Atari, known for their classic titles Pong and Asteroids, have partnered with online gambling operator Pariplay to bring their iconic brands to real money gambling formats, including iLottery, social, online and mobile platforms.

"Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands" said Gili Lisani, CEO of Pariplay "We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways."

Pariplay's parent company, GMS Entertainment, is 50% owned by video game publisher Majesco Entertainment Company who have released the well-known titles Zumba Fitness and Cooking Mama.

As well as this, Atari have made a similar partnership with social gaming experts FlowPlay, they will also be bringing their beloved arcade classics to their games. Social casino games have become a $2 billion worldwide market, and with so many start-ups fighting for a piece of the pie, Atari believes its gaming brands will give it an edge.

“I love the brand,” Fred Chesnais, CEO of Atari said. “Atari has been mainly involved in gaming. My plan is to take it to gambling, even if it is with casual gambling (or social gaming, where you can’t cash out your winnings) at the start in the U.S. It is a very natural move.”

As for FlowPlay, he said, “They have a proven stack and back end. We believe the combination of the technology and brand, and the expertise in gaming on both sides, will make this a success.”

New commission types available to affiliates at Advertising365

Published 24.04.2014  Author: Editor  Category: News

There are now many more ways for affiliates to earn commission at Advertising365, so there is no better time to sign up. Advertisers in the network are now able to choose to make the following commission types available to affiliates:

Revenue Share
Lot & PIP Rebate (Forex only)

Contact an account manager at Advertising365 today to discover the brands offering these commission types and the commission deals that are currently available.

Lady of Fortune Now Available at Vera&John Casino

Published 23.04.2014  Author: Editor  Category: News

Lady of Fortune is a five reel slot game loaded with luck with up to 15 paylines now available to play at Vera&John Casino.

There are plenty of lucky high paying symbols such as Lucky Sevens, Golden Horse Shoes and Four Leaf Clovers. As well as wild symbols of x2, x3, x4 and x5 that pay out a multiple of your winnings on top of the usual amount!

A Pick-a-Prize Bonus Game can be triggered by landing three bonus symbols anywhere on the reels. In the Bonus Game, you’ll be presented with three magical crystal balls and will need to select one of them to reveal a mystery prize. You can win up to a massive 150 times your total triggering bet!

If the beautiful and mysterious Lady of Fortune makes you feel especially lucky, you can try and multiply your win in the Gamble round by pressing the Gamble button after any winning spin. You will be shown a playing card and will need to correctly guess either the colour or the suit. If you correctly predict the colour of the card you’ll double your win and if you correctly predict the suit, you’ll quadruple your win!

Affiliates can start promoting the new Lady Of Fortune game by signing up to VJ Affiliates today!

£1 Billion Spent on Affiliate Marketing by UK Businesses Last Year

Published 22.04.2014  Author: Editor  Category: News

According to figures recently released in the Online Performance Marketing study conducted by PwC; £1 billion was spent in 2013 on affiliate marketing and lead generation by UK businesses, which is an increase of 15% compared to 2012. This investment resulted in £14 billion being made in sales, meaning £14 for every £1 invested.

Across OPM sites, such as Comparethemarket, TripAdvisor, Vouchercodes, Nectar and Quidco, advertisers do not pay publishers to show the ad, they only pay commission for lead generation or revenue generated etc.

Dan Bunyan, Manager at PwC, commented on the success of price comparison websites: “OPM generated around four billion clicks in 2013, the equivalent of 10 million per day or 120 per second, about 5% of which resulted in a transaction. This high conversion rate and the high return on investment explains the significant increase in advertisers (to 4,000) and publishers (to 12,000) now using OPM.

“It isn’t just the big publishers, or ‘super-affiliates’, who generate revenue through OPM. It’s opened up a new and growing industry among the ‘long tail’ where individuals and small publishers with specialist knowledge of a particular area can produce websites and then automatically generate advertising revenue.”

OPM caters for consumers’ who want to find the best deals available. Around half of British adults say that they have used a price comparison website in the last six months. “Characterised by deals, incentives and product reviews, OPM has ushered in a new era of savvy and careful consumerism,” says Director of Research & Strategy at the Internet Advertising Bureau, Tim Elkington.

Tim explains: “Consumers can save money in a variety of convenient ways and get access to content online free of charge. Advertisers get new customers – nearly 6 in 10 people become repeat customers of a company they only discovered through a deal or incentive site – and, at a return of 14:1, it’s extremely cost-effective. It also generates extra revenue for the publishers in the middle, large or small, via referral fees.”

Olivier Claude, Marketing Controller Affiliate & Email at BskyB, also commented on the success of OPM: “Between 2010 and 2012, affiliate channel sales volumes grew by 33% and customer quality has improved. At the same time, affiliate share of online volumes have grown steadily. Should Performance Marketing maintain positive volume growth and positive ROI, we should expect an increased investment in the channel.”

If you want to get in on the action then why not start with an affiliate network? Advertising365 provides a great platform and are adding new brands all the time!

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