Network Media Services Release the Latest Version of their Affiliate Management Software
Network Media Services have announced a major release of their market leading affiliate management systems for the iGaming and Forex Trading industries. The new updated version introduces some impressive features and improvements to automatically manage affiliates, handle new marketing regulations and to easily integrate with advertising networks.
The system is a complete turnkey affiliate management solution, catered to the specific industry, with feature modules for calculating commissions, tracking clicks and conversions, automatic financial policy management, organising creative content and managing payment services.
Alex Winslow, Head of Client Services at Network Media Services, said "This is one of our biggest releases to date, it has been created in response to feedback from our long-term partners, as well as recent trends within the industries we serve and the latest trends within affiliate marketing."
Network Media Services have introduced the following new features in the latest version of their affiliate management software -
The API allows affiliates to retrieve statistics and tracking links externally in a universal format that can be understood by third party systems, meaning that affiliates can easily integrate reports into their own system. The API also allows operators to create their own custom affiliate or IB interface as part of their current back office.
Timed Commission Profiles
Affiliates can now be setup to automatically move to a new commission plan once their account reaches a defined age. This allows operators to easily manage commission based promotions for new affiliate registrations, increasing affiliate acquisition.
Affiliate Website Management
Operators can now require their affiliates to disclose the websites that they are using to promote their brands, allowing operators to verify and approve each website before they can be used. Any traffic originating from unapproved or undisclosed websites can be blocked automatically.
ID Document Management
The affiliate system contains a complete ID document module, allowing operators to require affiliates to provide any combination of proof of address, identification and company information documents. Operators can then verify and store these documents in order to approve each affiliate account.
Regarding the new features, Alex Winslow, Head of Client Services at Network Media Services said "By combining our Sub ID, Postback and API features, our clients are able to open up new traffic sources by effortlessly integrating with advertising networks. New regulation has been a challenge for both affiliates and operators, our new features allow for operators to verify the identity and websites for each of their marketing partners. We allow for simplified management of affiliates by automatically altering their commission plans once their account reaches a defined age, as well as organising affiliate into custom groups for reporting."
About Network Media Services
Network Media Services supply turnkey affiliate tracking and management software to the iGaming and Forex trading industries. The software is both multi-language, multi-currency and fully responsive across all devices and platforms and is able to cater for small brand operators, large white label suppliers and affiliate networks with unique multi-brand configuration options.
Network Media Service’s powerful solution contains all of the required features and functions to manage a successful affiliate program straight away. Including features for calculating commissions, tracking clicks and conversions, organising creative content and managing payments.
The solution is scalable from a small start-up company to a large operation, processing multi-million financial and data transactions every day. Our content delivery network can easily track and process millions of requests every minute and our systems are delivered with full failsafe redundancy and backup for complete piece of mind.
Designed and developed by industry super affiliates, experienced system operators, advertising network specialists and award winning software system designers, our affiliate management platforms provide the new generation of affiliate business operators with a powerful feature rich business platform considered by many as the industry leading affiliate tracking and management platform.
Across our product portfolio we work in partnership with some of the worlds most respected organisations and strive to exceed the expectations of our clients worldwide. To discuss your requirements or to arrange a free demonstration of our platforms, please feel free to contact us.
For more information visit www.networkmediaservices.com
Sports Betting Officially Launches in Indiana
Indiana have become the latest US state to launch their Sports Betting market, after a number of their local casinos opened the doors on their new sportsbook products. On the initial opening day, three operators launched their sports betting segments, but as many as thirteen locations will be accepting sports wagers in the coming weeks.
The first to offer the activity in the state are Ameristar Casino in East Chicago, Hollywood Casino in Lawrenceburg and Indiana Grand Racing & Casino in Shelbyville. Following these, we will see Horseshoe Hammond and French Lick Resort begin their new ventures. On Tuesday, Eric Holcomb, the state Governor, placed the first wager when he visited Indiana Grand.
The journey began in May, when Eric Holcomb approved sports gambling legislation, which resulted in the Indiana Gaming Commission (IGC) to accept license requests in July. Each application proceeded to go through an approval period, where the operations were tested for compliance. Once the tests had been carried out, they were individually allowed to introduce sports betting in the state.
Each operator has a hefty sum to pay, with the initial license fee of $100,000 and then an annual license renewal cost of $50,000. Each sportsbook will be expected to pay 9.5% of their gaming revenue to the taxman, which will be spent on supporting problem gambling.
Tottenham Hotspur Pull-out of 1xBet Sponsor after UKGC Warning
During the month of August, we saw 1xBet remove themselves from the UK gambling market space, after they closed all their operations to the country. It was found that the decision was made shortly after the news broke that the UK Gambling Commission (UKGC) was investigating their activity.
The operator had apparently been involved in a number of questionable gambling activity and advertising practises which were against the gambling law. Although 1xBet have withdrawn from the UK market, the gambling commission are continuing their investigation and are still able to impose fines on the company. They have already seen repercussions of their actions, after Tottenham Hotspot football club pulled out of their apparent long-term agreement signed in August of last year.
1xBet as well as their white-label partner, FSB Technology are both being investigated over allegations that they were allowing their players to wager on underage sporting games as well as cockfights and operating a casino which featured topless dealers. Additionally, 1xBet has been found to be advertising on websites that illegally streamed Premier League matches.
According to The Times, who originally uncovered the illegal activity, the Premier League team announced that they were severing their relationship with 1xBet. The decision was made after the UKGC had warned all 1xBet associates that they could receive some of the backlash if they continue to work with the operator. The other football clubs with similar deals, Liverpool and Chelsea – have yet to take much action, claiming they are reviewing the situation.
The two clubs were warned by the UKGC that they could receive “unlimited fines and up to 51 weeks’ imprisonment” for continuing their business relationship with 1xBet. Matt Zarb-Cousin, from the Campaign for Fairer Gambling in the UK, commenting say it was “absolutely debacle” that these football clubs had “failed to do the most basic due diligence checks on 1xBet before signing up for these multimillion-pound deals”
Malta Gaming Authority Releases New Advertising Guidelines
The gambling regulator of Malta has released a number of new advertising guidelines to their licence holders, along with announcing a new committee who will be responsible for flagging any non-compliant operators. These new guidelines include a 30-point checklist which operators will be required to follow, the checklist outlines the rules in order to remain responsible with their brands promotion.
The guidelines will be thoroughly be followed by the Commercial Communications Committee whilst reviewing advertisements that have flagged. The committee will publish their verdict within 10 days of the complaint and the operator will have three days to respond.
The Malta Gaming Authority stated - “The main functions of the committee lie in reviewing commercial communications brought to its attention and assessing any possible breaches. The guidelines are intended to serve as guidance on the interpretation of the regulations, and should not be considered to be a substitute for the relevant laws and regulations.”
The guidelines state that all commercial communications must be "socially responsible, with particular regard to the need to protect minors and other vulnerable persons from harm or exploitation.” Attention was drawn to the fact that the guidelines apply to all social media accounts and third party advertising, such as affiliates.
Gaming advertisements will also be restricted from a number of public areas, including bars, restaurants and public transport. It’s said that any sponsorship deals must be limited to basic text and logo/imagery with product placement being completely banned.
In addition to advertisements, all licensed casinos must offer easy to access online responsible gaming information on their homepage. However, on mobile devices where there’s limited space, the information must be no more than 2 clicks away.
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