For decades, movies pirates have spent their time visiting cinemas with cameras to discreetly record the latest movies to post online. Since the early 2000’s, camera quality drastically improved with high-quality cameras being accessible to almost everyone.
As mentioned, the newest trend is for these pirates to watermark their recordings with promotional codes and adverts for the gambling site 1XBET. The appearance of these watermarks began to surface on recordings of Avengers: End Game, John Wick 3 and Detective Pikatu in the most recent weeks. These small promotions that could be ignored are getting more and more intrusive, with a version of the film Shazam having a 30-second advert put a few minutes into the movie
Dmitry Tyunkin, the Deputy Director of Anti-Piracy and Brand Protection at cyber-security firm Group-IB explained that pirates will record movies then “sell them to camcording piracy groups, who offer to integrate the ads to gambling companies, such as 1XBET. They then upload the pirated copies to torrent websites, which spread them very fast across the Internet with watermarks and ads included in the pirated film. The strategy became popular and widespread because it is a relatively cheap way to promote their services – a raw cam copy would cost 300-400 USD, 600-700 USD after editing”
Somewhat surprisingly, there hasn’t been any action taken against such advertisements, as there is no overwhelming evidence available to the public that 1XBET is driving these “sponsorships” themselves. People have suggested that this could be the work of an affiliate, benefiting from a healthy amount of commission from these efforts.
The Finnish local police and Telecom Watchdog, Traficom came forward to announce that the two parties have joined forces to move towards eliminating “illegal” gambling advertising on local television and radio stations. Traficom warned media outlets that they have the power to cancel their broadcast licenses if they are found guilty of “repeatedly” violating the advertising rules.
Finland’s ruling was supposed to limit gambling advertisements to only come from Veikkaus, the gambling monopoly of the country. However, the recent developments in the market has put their revenue under threat, with
The government’s interest in restricting gambling adverts comes just a couple of weeks after Finland’s National Institute for Health and Welfare (THL) publicly urged for tighter regulation on gambling marketing. However, THL also commented on Veikkaus’ marketing to be toned down, saying that the slogans of the operator were “at odds with public health communication” and that gambling ads “should be consistent” with “other harmful products” such as tobacco and alcohol.
These operators will only be able to promote their gambling products on government approved websites, with further restrictions which will be outlined in the coming weeks. The advertising ban on TV is not as harsh as first implied – with sports betting being allowed to be shown after 8pm, but will ultimately be completely banned during live sports broadcasts.
Once surprising element of the agreement was the fact that operators have been given the all clear when it comes to personalised advertising. It’s said that they will be able to use the user interests and online behaviour to target players
This new alert is set to prevent both underage and self-excluded players from being able to access online platforms using fake IDs. The Spanish regulator head, Juan Espinosa explained that they want to get rid of “wrongful impression that people that must not enter Spain’s online gambling environments keep doing so.
The DGOJ has said that is just “one out of 18 initiatives the government will develop this year and the next.” They plan to have the Spanish market fully up to par with the responsible gambling efforts that have been seen with countries such as the UK.
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