One of the first changes, is the ban of all advertising and gambling on social media platforms, something that we have not seen put in place by other regulators. Along with this, there’s a newly implemented system of operators sending advertisements to the board to be approved along with a mandatory requirement to include a warning on the consequences of gambling
The board has included some common restrictions, such as not being able to advertise on TV between 6am and 10pm as well as not featuring celebrities. This comes in an attempt to reduce the amount of underage viewers from being exposed, practises we have already seen in the UK.
32Red is one of the first to step forward on the newest change, claiming that a “blanket ban on sponsoring clubs will not stop problem gambling.” The statement follows the release of UKGC’s “three-year strategy” which details changes to the way both operators and affiliates working with clubs will have to change the way they promote their brands
Neil Banbury, a manager at 32Red said – “We welcome the targeted, problem specific measures in the Gambling Commission’s strategy that will help support the small proportion of customers who are problem gamblers.” Before adding - “But a blanket ban on sponsoring clubs will not stop problem gambling. 32Red have a keen commitment to all the football clubs we work with – underpinned by our group sustainability strategy.”
The 32Red spokesman followed on explaining their newest sponsorship deal with Derby County and their Community Trust which is set to assist men in accessing mental health support who would otherwise be suffering alone. Banbury hints towards the ban of sports club sponsorships will have other negative effects with funding being taken away from such communities.
NetEnt are known as being one of the most popular game providers for online casinos, with titles such as Starburst, Wild Bazaar and Jumanji. In the recent months, they have been working their way to expand themselves across new markets, finding a lot of success whilst moving into newly regulated markets.
Erik Nyman, Managing Director at NetEnt said - “We are very excited to have landed a deal with DraftKings. As the world-leader in fantasy sports, with a large player base, they will add a new dimension to the market and we are confident that their players will enjoy our popular games
This isn’t the first step in NetEnts expansion plan, with earlier progress being made in the state of Pennsylvania. Back in February of this year, we saw the development of a deal with Parx Casino which allowed for a number of NetEnt titles to be played by the residents of the newly regulated market.
The regulator has outlined that phrases such as “free of charge”, “free spins” and “free bet” that involve a turnover requirement are strictly against the Danish Marketing Practises Act and will be addressed. Operators are not banned from using these terms, but it’s been made clear that for such phrases to be used, there cannot be any turnover requirement or a reduced change of winning
A statement from the regulator said – “It was therefore the Consumer Ombudsman’s opinion that the use of the statement “free” in the marketing was misleading in contravention of Section 3 (1) of the Marketing Act. 1, and paragraph 20 of the Annex to the Executive Order on Unfair Marketing in Consumer Relations, because the free spins were actually not free, as the chance of winning was deteriorated.”
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