The online gambling operator The Stars Group (TSG), including companies such as PokerStars, Sky Bet and Bet Easy, has struck gold with a partnership with Fox Sports. The new deal will allow for The Stars Group to offer sports betting products in American States that have legalised the activity.
Late last week, FOX Sports announced the arrival of FOX Bet, a “first of its kind national media and sports wagering partnership in the United States.” The intention is to launch a real-money betting app dubbed FOX Bet in states where sports betting is legalised. An additional product will be available worldwide, as a free-to-play game that awards users cash prizes for correctly predicting the outcomes of sporting events
The deal will award TSG an exclusive 25-year license to use certain FOX Sports trademarks in “a range of immersive games and online sports wagering, and certain exclusive advertising and editorial integration rights on certain FOX Sports broadcast media and digital assets.”
FOX Corp will take a 4.99% stake in TSG through the newly issued common shares, which is estimated to be worth $236 million. The Stars Group stated that there is a 10-year window for FOX Sports to acquire up to 50% equity stake in TSG’s US-facing operations.
This isn’t the first major move TSG has recently made, in the closing months of 2018 – they acquired Sky Betting and Gaming, to expand their market into the UK. It’s just a matter of time before they take over the scene in the states’ newly legalised markets.
The study was conducted by researchers at the University of British Columbia, finding “undeniable proof” that gamers who purchase loot boxes on a regular basis are more likely to ignores signs of gambling addiction.
The study took a sample of 257 individuals who were categorised into two groups, 144 online gamers from the US and 113 undergraduate students. Each person was given a questionnaire that included entries regarding loot boxes, the answers given for each question were tallied and compared against what’s considered to be basic criteria to determine problem gambling
The majority of the participants acknowledged that they were gambling when using loot boxes, with 49.3% of the gaming group and 60.3% of the undergraduate group claiming that they would spend money on loot boxes in their free time.
Before the results of this study were published, in the closing days of April – we saw Belgium step forward and ban video game loot boxes. There's speculation that Belgium will be the tip of the iceberg, especially with Ireland publicly discussing a similar decision back in February.
Oscar Simonsson, Co-Founder and CEO of Casumo, made it clear that the new license marks a milestone for the company, forming a detrimental part of their ongoing strategy to grow within the newly regulated markets.
Simonsson went on to add – “I’m confident that the Casumo brand will resonate well with the players in Denmark—those who want to experience a modern way of playing online casino. We have a very strong and unique product offering, which includes our very own custom-designed
So far this year, we have seen a development in Casumo’s story, with them making a name for themselves in the Italian and Swedish market after being granted the relevant licenses. However, there was a conflict with the Dutch regulator after Casumo was found targeting players from the Netherlands, costing them €310,000.
The new release will introduce a new “cost cap” bidding strategy, for advertisers to give them a third option beyond the current strategies focused on conversion volume and cost predictability. Additionally, they will have the ability to copy and paste whilst building ads along with an auto-naming feature designed to help users quickly customise campaigns, ad set and ad names.
The Cost Cap option will allow for advertisers to set a maximum CPA/CPI, instead of the previous options which many users found quite restricting to what they were trying to achieve
The Ads Management isn’t all that is seeing renovations, it seems the entire front facing platform will be getting a makeover – with previously hidden by default tabs being prominent at all times. It’s said that a huge portion of the platform is the groups feature, with most of the users primarily using these to keep themselves entertained – Facebook groups will now be clear and accessible on the home screen.
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